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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. Data capabilities: Learn what metrics the tool can track, along with reporting functionality. Keep that in mind when you make your selection. Will you need to pull in your IT team? Ask for details.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. They are universal, so many tools track them or support adding them automatically. How can we track marketing initiatives using UTMs?

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Preparing Your Association for AI

Association Analytics

Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find. Ideally, you’ll want to keep track of the output you’re getting so that you can continue to improve your prompt engineering strategy and future prompts.

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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady. Online Tracking. Keep in mind, attribution is not an exact science.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. Keep in mind that the journey takes place in a particular order, but not necessarily in a defined sequence of time. Pro Tip – track your engagement across all platforms.

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How to Use Data to Drive Your Content Strategy

Association Analytics

But it also means tons of content for you to produce and tons of sources to track. Ways to observe : Keep track of purchases, follow member-generated content like community posts, or track what content and individuals members engage with. Keep your audience in mind as you create content. Start at a macro- level.

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Don’t Fear Your Dirty Data

Association Analytics

Set a baseline and keep track of the progress you are making. Keep in mind the delicate balance of your need for data without asking people for too much information. Create a glossary to track and communicate official terms and definitions. Time spent on data management may vary based on your association’s activities.

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