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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. You should also look at content like past newsletters, social media and blog posts, and your website to see what types of images your organization typically uses. Let’s get started.

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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4 Ways to Cultivate Relationships with Recurring Donors 

Qgiv

Cultivating relationships with recurring donors is essential for nonprofits, especially in light of recent declines in individual giving. Building strong relationships with existing donors helps your nonprofit access reliable funding to support your programs and projects through any dips in overall giving.

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4 Reasons to Invest in Nonprofit Database Software

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Juggling all of these tasks is where nonprofit database software comes in. Before investing in a nonprofit database, take a moment to understand why and how it can benefit your nonprofit. It can help make data-driven decisions.

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Once you’ve thanked your donors , you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship. 4) Add to Mailing List. Here are four great ideas for ‘Confirmation Page’ calls-to-action: 1) Send to Website.

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Using Data to Make Annual Giving Work for You

sgEngage

No, we prefer to build relationships en masse, using data-driven insights to tell us what our donors really want. Do your monthly donors expect your newsletter? Annual giving folk are a strange breed. I know because I’m one of them. Be sure to send it to them to avoid hundreds of calls asking, “Where is it?

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4 Communications Strategy Tips for Donor Retention

sgEngage

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Your job is simply to maintain that relationship, and there are several ways to accomplish this, such as working to: . Direct Mail versus Digital Communications .

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