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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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What Is Bad Data Really Costing Your Organization?

Bloomerang

Your donor database is only as good as the data you put into it. A clean database should be a high priority as you plan ahead. Some donors may not mind not being addressed or recognized incorrectly, but some will. Save your organization money and resources by preventing a large pile of returned mail.

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What Are You Doing with Your Donor Data?

Greater Giving

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. As explained in NPOInfo’s data append services guide , appending is the process of filling any gaps in your database. The provider will match the data you shared to their more comprehensive database of information.

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone.

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Send a Successful Annual Appeal: Tips and Strategies

Bloomerang

Did you write the letter with the donor in mind? If you’re using direct mail, include a website URL at the bottom of your letter that takes them to your donation page and a pre-addressed return envelope to allow donors to send in a check or cash if they’d prefer to give that way. . Optimize your direct mail efforts.

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What Hocus Pocus Can Teach You About Major Gift Fundraising

Bloomerang

With that in mind, ask yourself these questions: Do you have board members who are giving consistently? . With that in mind, use storytelling techniques to draw them in, show them how they can be part of the solution, and ask them to donate. . Do you have volunteers who are volunteering multiple times each month? .

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