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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 81
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Reigning in shadow databases

Robert Weiner

The following story, posted with permission, was sent to the FUNDSVCS list in response to a question about how to reign in schools and departments at a university that keep their own shadow databases of contacts. I have a story that we have used quite often: A few years ago, we imported a shadow database into Raiser''s Edge.

Database 162
professionals

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Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A deep-dive analysis of your current donor database is the first step you’ll need to take. We recommend you start with these 7 Key Database Metrics.

Mail 52
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Introducing Cloud for Good Campaign Services

Cloud 4 Good

I am excited to announce our newest line of business: Campaign Services. This service is designed to pull Salesforce and non-Salesforce data into an off-platform database and execute load-intensive queries for our nonprofit and higher education clients. This is where our Campaign Services come into play.

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The sgENGAGE Podcast Episode 203: The Ever-Changing Role of Database Administrators

sgEngage

In today’s episode, Deb Taft, CEO of Lindauer and Luis Morales, senior director of information strategy at Ann & Robert H. Subscribe to the podcast on iTunes , Stitcher , Spotify or your preferred streaming service for future episodes! Promoting Your Value as a Database Administrator. Confessions of a Database Administrator.

Database 101
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Chosing a donor database

Robert Weiner

I get a lot of emails like the following from small nonprofits: We desperately need to get a new donor database and most of them are totally unaffordable!! Looking at the Idealware Low Cost Database report , I find that there are so many considerations that it is quite complicated to make a choice. Then you need to check references.

Database 180
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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52