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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Fundraisers have other metrics available.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track. Ask them to sign up for a new learning course?

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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Email Opens + User IPs.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

Far from just an email-blasting tool, modern marketing tools handle everything from scoring leads to posting on social media to sending text messages. If you’re just looking for simple newsletter sends and database management, you might need one thing. They are certain to be compelled by your cause.

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Don’t Fear Your Dirty Data

Association Analytics

To help alleviate your fear of dirty data, we have some tips on how to tackle cleaning it up and getting your database in great shape. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. Set a baseline and keep track of the progress you are making.

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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

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