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Email Marketing: Your Fundraising Campaign Starting Point

Bloomerang

Coming in highest was email campaigns, with 88.6% of respondents stating they planned to use email marketing in 2023. In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. .

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4 Reasons to Invest in Nonprofit Database Software

DNL OmniMedia

Juggling all of these tasks is where nonprofit database software comes in. Nonprofit database software solutions serve as your nonprofit’s hub of information and documentation, allowing your nonprofit to make data-driven decisions to improve operations while staying organized. . It can help make data-driven decisions.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates. It considers factors like giving history, demographic data, and communication preferences. They can also split based on demographics and communication preferences. Clean and update your database often. Use AI tools.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Review your donor demographics. For example, you might test different Giving Tuesday email strategies or affinity month themes to see if donors respond better to certain appeals. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. In your CRM, you might notice gaps in supporters’ profiles.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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