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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Let’s get started!

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What Are You Doing with Your Donor Data?

Greater Giving

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Here are three top ways to get the most out of the data you already have. Segmentation lets you personalize your communications so that each group receives the most important and relevant information.

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How to Use Prospect Research to Improve Your Asks: 5 Tips

Achieve

This research method has the innate ability to uncover valuable information about prospective major donors, helping your organization better understand and cultivate relationships with prospects. In this guide, we’ll explore the role prospect research can play in solicitation and cover five tips for improving your fundraising asks with data.

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Major Gifts: 16 Strategies to Raise More

Neon CRM

What Are Major Gifts? Major gifts are generally the largest donations a nonprofit receives. The exact dollar amount that’s considered a major gift varies from organization to organization. The average nonprofit considers a gift of $5,000 or more a “major gift,” but that’s not a hard and fast rule. major gifts.

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6 smart fundraising strategies to drive major giving success

EveryAction

And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors. Effective major gift fundraising focuses on cultivating relationships with that 20% of donors, and we’re here to help guide your efforts to maximal success.

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