Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Notes and Resources. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business.

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ROI Social Media Media Social 103

Nimble AMS

FEBRUARY 15, 2024

With automated processes you can save staff time and enhance your ROI. AI also makes it easy to offer personalized content and suggest upcoming events a member might wish to attend. C areer advancement resources Does your association support your members throughout their careers?

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Associations Missouri Measure Culture 148

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. And is it so good that it will put me out of a job?)

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Social Media Images Video Media 80

EveryAction

APRIL 5, 2023

Specific ways organizations can get the board on board As you put together your summary for the board, try these specific tactics for illustrating the value of a technology change: Highlight return on investment (ROI) Show the board how the new technology will improve ROI, and lean on data. How will your organization get there?

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Technology Change Analysis Tech 186

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Share resources. Share breaking news.

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Content Ideas Organization New York 237

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. So, what do you think?

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email Rate ROI Social Media 52

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. If your nonprofit has yet to start a blog or already blogs but struggles with ideas for fresh content, then hopefully the 11 blog content ideas listed below will help. Post a wide variety of blog content and have some fun with it.

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Content Ideas Nonprofit Interview 117

Nonprofit Tech for Good

APRIL 17, 2021

Partner Sufficiency: Support your partners’ ability to amplify the partnership with a toolkit including your brand guidelines, assets and pre-approved content. For more tools and resources about purpose-driven partnerships, please visit the Accelerist Insights page. Redefine your asset portfolio based on your findings.

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NonProfit Hub

APRIL 17, 2024

This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. Align content to your target audience’s interests. Create engaging and interactive content. Simple language free of jargon.

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Achieve

OCTOBER 6, 2023

Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step. Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content.

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Social Media Metrics North Carolina Media 52

Whole Whale

JANUARY 26, 2022

AmeriCorps offer amazing training for new members before they embark on their service journeys, their online course catalog covers an amazing breadth of content. These nonprofits then, in turn, have begun to need digital marketing/analytics/content and other digital-first work done by staff and AmeriCorps members. .

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Americorp Training Train Digital 98

.orgSource

AUGUST 28, 2023

So how do you begin to tap this new resource? Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. Thought leadership is a strategy that seems tailor-made for associations. After all, we are the home of professional experts.

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YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Give them retweetable content ! And of course, only post visually compelling content. Google, etc.

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Social Media Training Train Media 278

Nimble AMS

AUGUST 8, 2022

Having well-governed analytics also helps elevate companywide strategy and maximize ROI. Leveraging data helps your association gain crucial member insights about learning content and event attendance, boosting member engagement across all avenues.

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Policy Government Adopt Associations 117

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

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Content Strategy Question Calendar 83

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend. Finding the ROI. But we have reached an inflection point.

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Video Communication Strategy Stats 139

AccelEvents

JULY 7, 2021

Not only are events a significant driver for growing content, building brand awareness, and encouraging potential customer engagement, but they also bring more leads to your doorstep. . Even if the main goal is to get event registrations, you still need to dedicate resources to boosting attendee engagement at the event itself.

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Marketing Virtual Awareness Platform 97

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

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Social Media Media Ning Social 245

Saleforce Nonprofit

AUGUST 12, 2021

Start small and measure the ROI, that way you’ll have a better idea of what to expect the following year. Many nonprofits think Giving Tuesday might be out of scope in terms of resources, but if you incorporate it as part of your end-of-year campaign journey, you can repurpose content instead of creating completely new content.

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Giving Tips Game Digital 112

Whole Whale

MARCH 15, 2023

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause.

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email Difference Marketing Retention 75

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Today, those 14,000 members result in more ROI than 16,000 Facebook Fans and run a not-so-distant second to 411,000 Twitter Followers. Watch this kind of content carefully!

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Linkedin Group Spam ROI 191

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. tags: webcontent content ). tags: microblog analytics ).

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Digg ROI Twitter Slides 88

Allegiance Group

NOVEMBER 7, 2023

Selecting the right Content Management System (CMS) for your nonprofit website is crucial in building and managing a successful online presence. These ensure alignment with your nonprofit’s financial and operational aspects, maximizing ROI. Established platforms with clear future visions are often preferable.

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Open Source License Drupal Platform 52

Nonprofit Tech for Good

SEPTEMBER 18, 2016

That’s a wasted use of time and resources and that’s how many nonprofits are feeling these days about Facebook. Nonprofit social media managers are bombarded with depressing content. The Next Big Thing in social media has no tangible ROI. The last Next Big Thing still has no tangible ROI.

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Social Media Media Social ROI 100

Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. I know resources are always a struggle. What is on your To Do List for 2011?

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Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

NOVEMBER 15, 2019

Finally, Bloomerang utilizes the Ahern Audit which measures usage of “you” versus “I” as well as reading level to ensure optimum engagement with your content. It’s difficult to know the ROI numbers for any of the above platforms because ultimately your CRM’s effectiveness relies on how you use it.

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Relationship Software Management Pledge 231

AccelEvents

JUNE 23, 2020

Event organizers can take steps to include networking opportunities, product demos, and downloadable resource materials. In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Develop engaging content. Lead generation?

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Amy Sample Ward

FEBRUARY 23, 2010

I come across so many great conversations, ideas, and resources all over the web every day. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Check it out!

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Web ROI Bookmarking Phase 108

Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. We accept that and cater to them on Facebook by providing them fresh, interesting, and relevant content where they are.

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United States Social Media Interview Examples 243

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Assign the right resources to collect the data on an ongoing basis. ABCs of Social Media ROI and Measurement View more presentations from Jordan Viator.

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ROI Social Media Measure Jordan 36

Nonprofit Tech for Good

FEBRUARY 26, 2012

Post quality content to the Google+ Stream. However, in the beginning I want you to ask yourself before each and every post to the stream: Will this content be interesting to our followers? To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

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Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. An improved IA makes your key site purposes—making a donation, signing up as a member, or accessing resources—smooth and accessible.

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ROI Digital Strategy Template 82

EveryAction

MAY 4, 2016

While we've seen successful campaigns that exist almost entirely in the Twitterverse or even on Snapchat , social media is more a vehicle for your intended audience to get a sense of a campaign's flavor - from there, it's up to you to entice them to click through to your main campaign content. Main Course - Donation Page. Side Dish - Video.

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Campaign Digital Nonprofit Social Media 106

AccelEvents

JANUARY 13, 2022

Make video presentations interactive: Long gone is the era of just streaming content to viewers at home. By using a reliable platform, you can ensure you integrate virtual and live through livestream and video uploads and provide interactive opportunities for remote attendees to engage and interact with the content.

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Tips Strategy Virtual Sponsor 98

Association Analytics

FEBRUARY 14, 2022

By sending messages at the right time to the right people, you’ll see upticks in open and click-through rates because they are receiving relevant content that they care about. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

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Analytics Language Associations Case Study 169

Nonprofit Tech for Good

JANUARY 8, 2012

Post quality content to the Google+ Stream. However, in the beginning I want you to ask yourself before each and every post to the stream: Will this content be interesting to our followers? To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

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Google Practice gMail Avatar 213

Nonprofit Tech for Good

AUGUST 29, 2010

Five Simple Ways Nonprofits Can Measue Social Media ROI. 10 Fun and Totally Random Resources for Nonprofits. A Special Thanks :: To everyone of you who have ever RT’d my content, posted a comment, or taken my webinars (I have almost paid off those student loans!). Six Advanced Facebook Page Strategies for Nonprofits.

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Celebrate Tech Social Media Nonprofit 232