sgEngage

AUGUST 23, 2023

With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Assess website analytics.

Websites 77

Websites Organization Tips Map 77

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

AccelEvents

JULY 20, 2020

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. After all, there are dozens of features that are available with many virtual event platforms.

Virtual 94

Virtual Platform Question Broadcast 94

Bloomerang

AUGUST 23, 2023

If not, it’s time to start exploring peer-to-peer fundraising platforms. Peer-to-peer fundraising software solutions provide a platform that nonprofits can use to empower their supporters to collect donations on their behalf. Is your nonprofit prepared to make the most of this opportunity?

Platform 82

Platform Giving Fundraising Software 82

Association Analytics

OCTOBER 10, 2022

Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. This is important for conversion metrics or click-through success metrics.

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

APRIL 19, 2024

Quinn – a consultant with more than 25 years working with nonprofits and curator of the Nonprofit Website Insider. It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. The ease of generating content these days is both a danger and an opportunity for nonprofits.

Content 236

Content Websites Tips Voice 236

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible.

Practice 244

Practice Fundraising Guide Channel 244

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Take the following steps to improve your website and make it more appealing to prospective members: Highlight your value proposition.

Organization 52

Organization Online Influence Metrics 52

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

Websites 76

Websites Organization Tips Map 76

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. This data can reveal which types of content your audience prefers to engage with.

Platform 52

Platform Donor Online Social Media 52

Nonprofit Tech for Good

MAY 8, 2019

How often do you revisit your nonprofit website with an eye to better engagement? As the technology landscape changed, the organization’s website needed to adapt. “We Similarly, we’ve seen the coming and going of content management systems (CMSs) over the years. The only constant is change,” saith Heraclitus. “We

Online 248

Online Hunger Metrics Drupal 248

Nonprofit Tech for Good

AUGUST 9, 2021

It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL. Curated content relevant to your mission. LinkedIn Pages. Gmail, Yahoo, etc.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Ready to start posting?

Metrics 100

Metrics Social Media Measure Media 100

EveryAction

JULY 12, 2023

You’d likely decide to visit websites to do some research, which means you probably now have some ads following you around. updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns.

Channel 224

Channel Work Fundraising Movie 224

AccelEvents

JULY 20, 2020

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. After all, there are dozens of features that are available with many virtual event platforms.

Virtual 52

Virtual Platform Question Broadcast 52

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Just remember to tailor your content to each channel.

Video 105

Video Support Tips Audio 105

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

Channel 52

Channel Business Marketing Effective 52

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues. Optimize your donation form.

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform. In the “Website URL” field, enter the link to your website donation page. (If 2) Identify your target audience.

Facebook 245

Facebook Fundraising ROI Virginia 245

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This includes: Email databases Website analytics CRM systems Online giving platforms.

Personal 101

Personal Test Demographics Analytics 101

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

Social Media 92

Social Media Media Strategy Social 92

AccelEvents

JUNE 16, 2021

As more and more brands are turning to events for digital marketing, event marketers need to find ways to improve the event experience, via an event platform. However, it’s far easier to run an event with an all-in-one event platform as it keeps everything organized for managing an event in one place. The same goes for accounting.

Platform 52

Platform Avatar Virtual Registration 52

Achieve

DECEMBER 8, 2022

Use social media for quick updates and fun content. Incentivize engagement by hosting a giveaway or other fun contest just for new followers on your platform of choice. Reinforce the connection between your organization and its social media presence by creating posts that direct followers back to your website. Just like.

Social Media 52

Social Media Relationship Donor Media 52

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Networking and Social Spaces.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

If you are running an online event, then you want a planning platform that has multiple features and robust IT support, among other things, to provide a good customer experience. If you run a virtual conference , webinar, or virtual summit, you need an online event planning platform to do so. Integrations. Networking and Social Spaces.

Platform 40

Platform Online Registration Synchronous 40

Nonprofits Source

APRIL 15, 2024

Make sure to track engagement metrics so you can assess which content resonates the most with donors and where your marketing materials are most likely to be seen. Then, you can spend more time combining the right content strategies with the right platforms to boost your reach. Optimize your fundraising website.

Marketing 52

Marketing Fundraising Tips Registration 52

Candid

MAY 10, 2023

Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to.

Communication 98

Communication Campaign Channel Measure 98

CauseVox

SEPTEMBER 28, 2021

We’ve seen crowdfunding and peer-to-peer fundraising websites that knocked our socks off this year. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. The ease of the platform is everything. What did they do that made their campaign unique? If great customer support is available, use it!

Examples 83

Examples Websites North Carolina Virtual 83

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. According to AccuData’s guide to digital advertising , social media is not only a popular platform for your supporters, but it is the new frontier of nonprofit marketing. . Across all of these platforms, video stands out as the most powerful feature. Producing irrelevant content.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Media Cause

JULY 14, 2023

Consider expanding beyond those platforms to test and reach a wider audience. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Follow accessibility guidelines!

Project 52

Project Digital Marketing Impact 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Are people sharing your content with their friends and inspiring them to get involved with your organization? For example, look at your Google Analytics to give you an understanding of your website traffic and referrals.

Metrics 77

Metrics Social Media Media Social 77

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. It’s critical to actively track and measure your website traffic against your goals. Your donation platform can help you distinguish one donation from another. How long did they stay on your website? leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Integration : The best dashboards can be easily integrated with other software applications your nonprofit uses, such as your CRM or email marketing platform. Website : Tableau.com. Website : [link].

Analytics 52

Analytics Tools Wikipedia Track 52

sgEngage

MAY 12, 2023

If your bidders have to navigate between multiple platforms or your organization is forced to pore through spreadsheets of disorganized data, it’ll be much more difficult for your nonprofit to maximize success. Digital Marketing Platforms Like your database, this is another virtual auction tool that you likely already have at your disposal.

Virtual 68

Virtual Build Stream Software 68

Bloomerang

MAY 31, 2022

Also, review your fundraising metrics and data from previous campaigns. Powerful platforms like Bloomerang also allow you to create donor segments for more targeted research and communications, view donor engagement and generosity metrics per supporter, and track fundraising campaign progress. Email marketing software.

Strategy 103

Strategy Develop Fundraising Nonprofit 103