Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Along with Ed Walz, myself, and Liane, we spent a lot of time at the beginning mapping out program level outs and used a modified theory of change process. This prevents getting to tactical too quickly and places results in a larger context. Content Curation Primer. Content Curation on Twitter. and storify.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. You need that for new ideas, innovation, and fresh thinking.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. Engagement: Readers engage with their content. Connect is about connecting alumni to useful content, each other, the school community, events, and your database.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0 This drove traffic.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The morning had two segments, beginning with content and small group exercises on several themes from the Networked Nonprofit including culture change , transparency , and simplicity. Geoff Livingston did a great job at live blogging the first section in the morning. Balancing Learning Through Content Delivery and Sharing Experience.

Reflection 103

Reflection People Network Colorado 103

NTEN

MAY 12, 2011

You can make a big impression of site visitors just by presenting them clearly, and in context with your web content. My favorite example of this technique is the Descry Project's Obesity Epidemic visualization. Speak With Numbers Sometimes, it's best to just let the numbers speak for themselves. Numbers are a universal langauge.

Data 100

Data New York City Storytelling New York 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's the key metric? What's your strategy map? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Tags as a metric.

Reflection 50

Reflection Slides Metrics PowerPoint 50

Forum One

FEBRUARY 21, 2011

You can make a big impression of site visitors just by presenting them clearly, and in context with your web content. My favorite example of this technique is the Descry Project’s Obesity Epidemic visualization. Sometimes, it's best to just let the numbers speak for themselves. Numbers are a universal langauge.

Data 68

Data New York City Storytelling New York 68

Forum One

FEBRUARY 21, 2011

You can make a big impression of site visitors just by presenting them clearly, and in context with your web content. My favorite example of this technique is the Descry Project’s Obesity Epidemic visualization. Sometimes, it's best to just let the numbers speak for themselves. Numbers are a universal langauge.

Data 67

Data Story New York City New York 67

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

The content on the wiki has now organized into an instructional format as a two-day face-to-face workshop. We had a lot of content to cover in two days. understand how to design and implement a social media experiment that enables listening, participation, content creation, or community building and is appropriate and realistic.

Reflection 56

Reflection Wiki Instruction Instructional 56

Forum One

MAY 30, 2024

Techniques that Create Credibility Clarity, authenticity, and inclusivity are essential for communicating trust effectively. Here are some techniques that we like to use: Feedback Loops Designing feedback mechanisms encourages open communication with audiences. And are you paying attention to all the right cues?

Design 53

Design Communication Effective Chart 53

Connection Cafe

JUNE 21, 2011

I’ll start off with the basics, but then we’ll get into some advanced techniques. The map overlay, the second item on the list of reports , is both a fun visualization and can give you important insights about your visitors. If you click on the US in the map, you can drill down to a view of traffic by state.

Analytics 30

Analytics Google Language Picture 30

Forum One

JANUARY 26, 2024

Forum One works hand-in-hand with major civic and social organizations to ensure that their online content is effective and reaches target audiences. The first three focus on “internal” strategies for keywords, content, and site organization—things you can do within your web properties to optimize them for search.

International 91

International Strategy Search Structure 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The Social Media Strategy Map and Worksheet 1. Content Generation and Issues Awareness: You encourage stakeholders to create content about your organization or it's issues and share it with others and encouraging fans to talk about your issues to others (word of mouth). What else might you add or change? Identify Objectives.

Social Media 106

Social Media Map Strategy Media 106

CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. These goals serve as a North Star, helping you direct their efforts and shaping the content you create.

Social Media 62

Social Media Storytelling Media Effective 62

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. 8 Metrics To Measure Online Fundraising by David Hartstein, Wired Impact, describes how to match metrics with your goals for measuring your fundraising efforts. Select Your Tools.

Measure 115

Measure Learning Case Study Metrics 115

Neon CRM

MAY 31, 2023

Use the Donor Journey to Map Your Strategy There are many different kinds of donors, but all of their journeys will ideally culminate in the same result: A personally gratifying, long-lasting relationship with your nonprofit. Fundraising How To Create a Donor Journey Map and Cultivate Recurring Giving 11 min read Read Now 3.

Management 52

Management Donor Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

But that would be a lot of content! Visual Mapping and Diagnostics for Scaling Change : From Steve Waddel, Iscale - this paper has done the impossible! It has explained social network analysis and techniques in a way that is easy to understand for those who are not experts. Metrics, Stats, Research, and Other Misc.

Nptech 91

Nptech Social Media Ning Media 91

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2010

To be successful integrating social media into your fundraising channels, you need to use different techniques, tactics, and tools to map to the person’s level of interest. You also need metrics and measurement to see what works in terms of moving people up the rungs! And, that is not a problem, it’s just the way it is.

Twitter 104

Twitter Campaign Social Sponsor 104

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. ThePort, Ning) Multimedia content sharing is a powerful tool for storytelling, providing content that is easy to share and embed. Now, anyone can log in to monitor this.

Social Media 62

Social Media Media Cancer Social 62