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Top technology trends to help your association personalize the member experience

Nimble AMS

Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in.

Personal 131
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Embrace Personalization and Improve the Member Experience

Nimble AMS

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience. Here are four ways to get started.

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Retention and engagement: the importance of investing in content personalization

fusionSpan

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

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Architecting Composable Digital Experiences

Forum One

Finding cost-effective ways to launch new services, having the ability to iterate quickly, providing non-resource intensive access to remote and underserved communities, and creating the most accessible and secure experiences possible, just to name a few.

Digital 90
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How to provide the personalized experience your members expect

Nimble AMS

Your members’ last great online experience is their new expectation. Here’s something to think about: Your members’ last great online experience is their new expectation. The same study shows that only 18 percent of those working at professional membership organizations say they personalize the content members see.

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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Personalization for Better Engagement

Forum One

Website personalization relies on data to optimize the content on a website to cater to a particular visitor. Whether a returning or a new user, they get a custom experience rather than a broad one. Optimizing website content requires analyzing the hierarchy of information on a platform to improve website traffic and outreach.