Remove Content Remove Evaluation Remove Metrics Remove ROI
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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. 5) Select metrics and monitor campaign performance.

Facebook 235
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

Map 52
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How to Make Analytics a Priority – Finally!

Association Analytics

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Evaluate Your Opportunity Costs. This will help increase membership and revenue.

Analytics 169
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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track amount raised, number of donors, and number of action takers from social media, as well as some other social media-esque metrics like fan base growth over time, sentiment, and user engagement (number of comments, number of likes, etc).

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Great reads from around the web on February 23rd

Amy Sample Ward

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. . "Over

Web 108
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A Couple Really Interesting Social Media, ROI, and Nonprofit Links Worth A Click

Beth's Blog: How Nonprofits Can Use Social Media

It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. The framework begins with the four c-s: Content: refers to the idea that social media tools allow everyone to become a creator, by making the publishing and distribution of multimedia content both free and easy, even for amateurs.

ROI 50