Remove Contact Remove Mail Remove ROI Remove Tools
article thumbnail

How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Contact Us! Does direct mail work?

Mail 52
article thumbnail

ROI for a donor database

Robert Weiner

The current software does not interface with our current/new technical environment (MS-Exchange and Office, or Google g-mail, calendar, docs, etc.). We need better tools for reporting, analysis, and business intelligence. Even in the situations above, a ROI calculation may be appropriate.

Database 181
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting started with AI-driven fundraising: crash course

Candid

It’s been a big buzzword for years now, but AI has moved beyond buzzword status—it’s an accessible and increasingly common tool for nonprofits. The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics. AI also identified 411 gifts that were missed by the traditional mailing list.

Course 130
article thumbnail

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials.

ROI 241
article thumbnail

Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). But what about reach?

email 52
article thumbnail

10 Essential Tools for the Nonprofit New Media Manager on the Go

Nonprofit Tech for Good

A smartphone or tablet will be their primary tool. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. TextPlus allows you to easily send group texts to your smartphone contacts. Most haven’t considered it. Foursquare.

article thumbnail

4 Communications Strategy Tips for Donor Retention

sgEngage

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Then we can more confidently explore a few major guidelines to put your communication tools to maximum efficiency. . Direct Mail versus Digital Communications .