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Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. We''ve since tried to contact the alum and explain why he hadn''t heard from us in 30 years, but, no surprise, he''s been somewhat difficult to engage. no contact or gifts in the last 7 years).

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How a Donor Pipeline Can Help Attract and Retain Donors

Qgiv

They arrive at your website or your info booth at an event with the intention to learn more. You’ll have received their contact information at this phase, so reach out via email, give them the occasional phone call, or send a piece of direct mail. This puts these contacts in the donation stage of the donor pipeline.

Donor 59
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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

Why Monthly Donations Matter Monthly donations are key to long-term donor retention and providing sustainable support for non-profits. Compared to one-time emergency donors, monthly donors have much higher retention rates and lifetime value. The key is relevant, consistent and personalized contact across channels.

Support 52
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3 Easy Upgrades Can Work Wonders for Digital Donor Acquisition

sgEngage

The nice part about creating valuable content is that it not only helps you grow your email database but it also can be repurposed for your existing file as part of your stewardship and retention activities. This setup is called gated content and the pop-up asking for the reader’s contact info is called the lead-capture form.

Digital 87
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5 Ways to Use Donor Data to Increase Retention

NonProfit Hub

Your donor profiles traditionally include the following data: Contact information. You might gather this info by asking donors to fill out a survey, or by conducting research in your community. The post 5 Ways to Use Donor Data to Increase Retention appeared first on Nonprofit Hub. Giving history.

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What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

Qgiv

In terms of donor retention, FEP measures three specific donor retention rates: the overall average donor retention rate (donors of all types regardless of recency/frequency), the average retention rate of first-time donors (those who have only given one gift), and “repeat” donors (donors who gave last year and in prior years).

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?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

When a nonprofit’s Salesforce database is current, clean, and complete, data can be used confidently and strategically to drive increased donor acquisition and retention. If event participation is not up to date in Salesforce, contacts may either be sent the wrong event information or sent nothing at all related to the event in question.