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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. Read time: 8 minutes. Apple MPP, a.k.a.

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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

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What Are You Doing with Your Donor Data?

Greater Giving

Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Accurate contact details ensure your appeals are delivered successfully, so you can continue stewarding donor relationships. Use your mailing list effectively.

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Fundraising Basics: The Beginner’s Guide for Nonprofits

Neon CRM

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Measurable: Ensure your goal is measurable to track progress and success. Direct mail, emails, and events will make up the foundation of your fundraising campaigns.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Contact Us! Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g., Google Ads ), and understanding tracked data. Want to build strategic, mission-aligned plans that drive fundraising success?

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. Regularly emailing unengaged contacts might lead to a “no harm, no foul” scenario of them tuning out appeals.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Optimizing your donor acquisition efforts by personalizing them to each prospect and maintaining continued contact can improve retention down the line. Along the way, it’s key to track and analyze your campaign’s performance data.

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