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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Silent Generation donors value personal connections and traditional forms of communication. Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

But communicating with your supporters can be intimidating. It’s easy to feel like you’re the voice of your organization, and it’s tempting to try to talk like you are that organization. Those factors can make it hard to communicate authentically and effectively. That tip sounds kind of goofy, doesn’t it?

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25 Global Trends in Giving That Nonprofits Need to Know About

Nonprofit Tech for Good

Together, digital communications inspire 74% of donors to give. Smart-home voice assistants, such as the Amazon Echo and Google Home, could also provide new ways of giving. Millennials, Gen Xers, and Baby Boomers all prefer to give online and digital communications significantly influence their giving.

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

But, in today’s world of digital over-communication and rowdy town halls overtaken by DC-based interest groups, one, two or even 20 Susans isn’t enough. Ordinary Americans not formally affiliated with any organization or cause are rising up to make their voices heard. How to Use Online Channels to Build Offline Support.

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

Direct mail is the most popular year-end giving marketing method. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Ensure all of your marketing materials reflect your organization’s brand by incorporating your logo, fonts, colors, and tone of voice.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

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Top Nonprofit Blogs to Bookmark Today

The Modern Nonprofit

THE AGITATOR / DONOR VOICE. In this blog, you’ll find articles about: Opinions on Industry Trends, Topics in Behavioral Science, Whitepapers and Case Studies in Philanthropy, and Direct Mail and Online Fundraising. In this blog, you’ll learn about: Storytelling for Social Good, Fundraising, and Nonprofit Communications.