6 Generations of Giving: Who Gives the Most and How They Prefer to Give
Nonprofit Tech for Good
AUGUST 4, 2023
Silent Generation donors value personal connections and traditional forms of communication. Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5
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