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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5

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5 Tips for Marketing Your Charity Golf Tournament Online

Nonprofits Source

When it comes to your charity golf tournament, a digital strategy is crucial for attracting golfers and selling sponsorships to make the event a success. Add alt text to images, avoid flashing colors and illegible text, and properly use headings to organize content. Your nonprofit’s website is the hub of your digital presence.

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4 Nonprofit Tech Strategies For Better Fundraising

TechImpact

Image courtesy of Fundraiser Help. As a result of the highly competitive, tech driven, contemporary fundraising market it is important to stay ahead of the trends. As a result of the highly competitive, tech driven, contemporary fundraising market it is important to stay ahead of the trends. Start blogging. Ask, and thank.

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5 Ways To Incorporate Mobile Tech Into Your Volunteer Program

TechImpact

Image courtesy of The Cause Project. Today’s volunteers are tech-savvy, and very busy. Volunteers are just as important as donors, they bring man-power to your charity and work in the field at no cost to help your organization make the world a better place. Why not show them!? Personal Thank You Call.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. That said, the best practices below are based on Nonprofit Tech for Good’s experience using Twitter almost daily since 2008. Related Webinar: Social Media Best Practices for Nonprofits. Twitter is not for every nonprofit.

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4 Easy Ways to Acquire New Donors for Your Nonprofit with Peer-to-Peer Fundraising

Nonprofit Tech for Good

In fact, according to data shared by Peer-to-Peer Forum , peer-to-peer fundraising is the number one tactic that inspires donors to give to charity and 39% of Americans who’ve donated to charity have done so because a friend or family member asked them to. You can easily acquire new donors using peer-to-peer fundraising.

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