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Bank of America Study: Charitable Giving by Affluent Households Above Pre-Pandemic Levels

NonProfit PRO

The Bank of America Private Bank and the Lilly Family School of Philanthropy at Indiana University released the "2023 Bank of America Study of Philanthropy." The study found that affluent households gave an average of $34,917 to charity in 2022, up from $29,269 in 2017, though less than the $43,195 they gave in 2020.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ Bonterra ] 33% of online donors give tribute gifts to family and friends.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. When a major event happens, such as the pandemic, wars, or natural disasters, they make a decision for the donor that this is the wrong time to be asked for a gift. This person fears offending donors by asking at the “wrong” time.

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Text donor love to boost your end-of-year giving

EveryAction

Is there something you can do now to influence their end of year gift? A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. Imagine getting a thoughtful text message around Thanksgiving from one of your favorite charities.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Organization Name] is a global network of philanthropy organizations, changemakers, and critical thinkers committed to ensuring that philanthropy reaches its fullest potential by serving as a catalyst for social change and social progress. 33% of donors give tribute gifts to family and friends. Promote Your Tribute Gifts.

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[ASK AN EXPERT] What Are Some Foolproof Phrases And Words For Successful Fundraising Appeals?

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on the best words and phrases for successful fundraising appeals: Dear Charity Clairity, I’d like to spiff up my appeal writing. Please consider a gift of $XXX (or in the range of $xx to $xxx).

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Thinking About Donors as Customers

Bloomerang

Like philanthropy, customer service is uniquely American. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. When people give to you, they’re not loving the charity. Donor Cultivation. Customer Service.

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