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4 Communications Strategy Tips for Donor Retention

sgEngage

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . One of the best methods to increase your donor retention is to leverage your overall communication strategies.

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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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Elevate Your Membership Management

Bloomerang

In the dynamic world of nonprofits, managing supporters effectively often feels like juggling too many tasks at once. Imagine harnessing the power of unified data to streamline operations, boost engagement, and drive retention. But what if you could simplify this? You’re not alone.

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

When supporters see that their generosity truly matters, they’re much more likely to give again, give more, and publicize the cause. A thank you note shows supporters that the organization acknowledges and is grateful for their contribution, and that they aren’t just a number. 3) Give something real. 5) Give numbers. 6) Give reports.

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3 Ways to Grow Your Online Supporter Base

Saleforce Nonprofit

If you’re working for a nonprofit organisation, put yourself in the position of one of your supporters for a moment. Many organisations invest in creating compelling content to inspire supporters to give. Retention of online donors is low in the sector. However, retention requires communication. What would you do?

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Now you want to know, is it appropriate to ask your supporters to take further action? Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts. What is the difference between donor acquisition and retention?

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