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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Saying Thanks.

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How can nonprofits leverage digital technology to increase giving?

ASU Lodestar Center

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. On the other hand, direct mail decreased by 26 percent. Facebook alone has 2.41

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4 Strategies to Increase Donor Loyalty

Bloomerang

Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels. mailing address; phone number; tax identification number). Ensure everyone is up to speed on customer service best practices. Include multiple ways to give (e.g.,

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Your Guide to a Nonprofit Self-Audit of Your Marketing Plan

Get Fully Funded

Just focus on your audience—donors— and how successful your platform or channel is at eliciting the desired response—donations. Social media: Go through all your social media channels as a prospective donor. How likely would you be to engage if it was your first time on the channel? Is it engaging? Can you post more frequently?

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9 Peer-to-Peer Fundraising Best Practices You Should Be Using Today

Connection Cafe

Here are nine peer-to-peer fundraising best practices that will help ensure your next campaign is a success: 1. Provide participants with sample social media posts to make it easy for them to share information about your campaign through their social media channels. Use prominent calls to action.

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Voices from the Community: Security

Tech Soup

Voices from the Community is a series of blog posts highlighting various threads from the TechSoup Community Forums and other TechSoup online community channels. Sample IT security plan. Snail mail versus email security (is one *really* safer than the other?). These include: How to remove personal info from Google searches.

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