DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Integrating this with your preexisting digital marketing strategy is a great way to approach your donors from all angles as well. . Leverage your nonprofit data.

Mail 52

Mail Integration Digital Strategy 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Which strategies were most effective at attracting first-time donors? the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Integrate and visualize your data. Use data to help build your content strategy.

Taxonomy 169

Taxonomy Content Data Strategy 169

Nonprofit Tech for Good

MAY 8, 2023

Text messages are another valuable tool you should add to your outbound communications strategy! Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing?

Lesson 293

Lesson Marketing Amazon Adopt 293

Top Nonprofits

MARCH 4, 2021

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

Channel 72

Channel Websites Tips Fundraising 72

sgEngage

MARCH 22, 2022

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. It’s important to remember that we live in a hybrid landscape.

Retention 94

Retention Communication Donor Strategy 94

EveryAction

JULY 3, 2023

Which strategies have worked well to keep donors engaged with your mission? Are there any gaps in your current digital fundraising and engagement strategy? If there’s one thing we’ve learned over the past few years, it’s that digital-centric strategies have proven to have many benefits and are here to stay. Let’s get started.

Virtual 190

Virtual Site Support Fundraising 190

Nonprofit Tech for Good

MAY 5, 2013

Google’s strategy of making Google+ the thread that links all Google Products together is working. Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your nonprofit’s Google+ page. Step 4: Confirm that you want to merge your channel and your Google+ page.

YouTube 213

YouTube Channel Google gMail 213

Nonprofits Source

FEBRUARY 22, 2024

However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Events page.

WordPress 52

WordPress Content Strategy Create 52

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 b est practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association shares the value of your membership. Has your association experienced this latest trend?

Associations 127

Associations Strategy Help Profit 127

.orgSource

MAY 15, 2023

Integrate Strategy There are plenty of incentives for collaboration. Effective strategy begins with an integrated plan. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Integrated goals, objectives, and tactics keep everyone on point.

Collaboration 221

Collaboration Marketing Team Integration 221

Nonprofits Source

NOVEMBER 27, 2023

Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

Channel 52

Channel Business Marketing Effective 52

sgEngage

SEPTEMBER 28, 2023

Yet, what we sometimes overlook is the opportunity to collaborate with our diversity, equity, and inclusion (DEI) colleagues on an integrated strategy and approach. Connecting with DEI Strategy To be clear, a larger DEI strategy includes many factors and programs that span across every area of the business.

Roles 85

Roles Strategy Volunteer Synchronous 85

Cloud 4 Good

SEPTEMBER 8, 2021

After you’ve become deeply familiar with your data and dedicated the time, strategy, and planning that goes into a successful CRM implementation, you might be surprised to learn that ALL of your data doesn’t belong in Salesforce. You’re able to use that pertinent data for segmenting and donor strategy. The Role of a Data Warehouse.

Roles 112

Roles Data Strategy Technology 112

Nimble AMS

JULY 18, 2023

Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. Omni-channel personalization. Social media integration. Read our blog to discover how Nimble AMS works with associations to provide members with an amazing, personalized experience.

Associations 131

Associations Personal Trend Experiment 131

Nimble AMS

APRIL 12, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 best practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association sh are s the value of your membership. Has your association experienced this latest trend?

Associations 78

Associations Profit Strategy Help 78

AccelEvents

JULY 23, 2021

Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . Known as a promotional strategy or experiential marketing strategy, event marketing allows potential customers, current customers, clients, partners, and brand loyalists the opportunity to connect with a brand in a face-to-face manner.

Marketing 119

Marketing Strategy Guide Sponsor 119

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Commit to a manageable social media strategy. This online appeals post is part two in a six-part series. You can read part one here.

Strategy 142

Strategy Online Fundraising Plugin 142

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

Digital 52

Digital Practice Donor Strategy 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

EveryAction

JULY 31, 2023

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. In order to make the most of the opportunity this year, it’s important to have a well-thought-out strategy in place. Try these proven tips and tricks to yield impactful results!

Gift 201

Gift Guide Calendar Philanthropy 201

Network for Good

OCTOBER 14, 2020

Use these strategies to build a better year-end appeal in a condensed timeframe. 2) Broaden Your Appeal By Using Multiple Channels. Your donors access multiple communication channels throughout the course of any given day. If your year-end appeal only comes through one channel, you’re limiting your outreach.

Results 98

Results Strategy Mail Mobile 98

Qgiv

JANUARY 24, 2024

Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy. A thorough, thoughtful strategy takes the guess work out of the daily operations of your nonprofit.

Practice 52

Practice Strategy Guide Fundraising 52

Bloomerang

JULY 5, 2021

Yet too many nonprofits still don’t prioritize donor retention strategies. . I’ve long advocated for adding “wows ” to your donor relationship-building strategy, so this finding particularly struck me. Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels.

Donor 141

Donor Strategy Retention Relationship 141

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

Note from Beth: I’ve been looking for good examples of nonprofit mobile strategies. I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. mIs the app the only component of your mobile strategy? What is different?mIs

Mobile 111

Mobile Integration Strategy Green 111

Greater Giving

JUNE 30, 2021

Updated strategies turns that focus toward a transformative relationship that leads donors through an engagement journey designed to build a stronger bond between them and the nonprofit. Check out Greater Giving’s webinar “From Virtual to Hybrid-Planning into 2021 and Ahead” with Samantha Swaim of Swaim Strategies.

Strategy 97

Strategy Fundraising Virtual Method 97

Forum One

JANUARY 13, 2022

One of the most significant hurdles in implementing a successful digital strategy is a lack of common understanding around digital tools, processes and goals. This is why cross-functional collaboration is key to a successful digital strategy. . A digital strategy is only as strong as the perspectives that are brought in to create it.

Collaboration 73

Collaboration Digital Strategy Team 73

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices.

Social Media 97

Social Media Guide Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I just finished moderating a panel on the topic of social and mobile integration. Here’s the description: Where and how do mobile and social strategy intersect. Can mobile drive volunteers activists, to engage across other media channels? What is the key to a viral campaign which combines these outreach tools.

Integration 97

Integration Mobile Conference Strategy 97

Nonprofit Tech for Good

MARCH 13, 2013

This webinar will demonstrate how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit.

Social Media 268

Social Media Media Free Strategy 268

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Thought leadership is a strategy that seems tailor-made for associations.

YouTube 221

YouTube Industry Leadership Podcast 221

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. . Since it’s impossible to know which communication channels your supporters prefer simply by guessing, it’s prudent to ask them.

Content 126

Content Marketing Strategy Fundraising 126

The Modern Nonprofit

JANUARY 2, 2024

In this section, we delve into strategies and best practices for encouraging your stakeholders to come forward with their stories. Integrate Across Communication Channels Use testimonials in a variety of your communication channels. Channels for Collection Utilize a mix of channels to reach a broad audience.

Story 104

Story Guide Support Analysis 104

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Are you ready to innovate? .

Raise 325

Raise Fund Phase Audience 325

DNL OmniMedia

FEBRUARY 3, 2023

Using your digital strategy along with a few unique twists, you can avoid glazed looks and vacant stares from your audience members. Create a wider-reaching marketing strategy. An engaging event starts with an engaging marketing strategy. Give attendees more to do.

Strategy 52

Strategy Nonprofit Audience Hosting 52

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. And each approach has different strategies to help you maximize your marketing efforts. Nonprofit marketing is one of the key components of getting your organization seen by potential supporters!

Marketing 52

Marketing Guide Nonprofit Channel 52

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations.

Mail 52

Mail Fundraising Nonprofit Channel 52