Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.

Social Media 278

Social Media Training Train Media 278

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. integration of social media, mobile-optimized donate pages, text-to-give donate pages, and the ability to donate via mobile wallets.

Newsletter 240

Newsletter Learning Social Media Social Network 240

Care2

JANUARY 24, 2013

Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks. In this webinar you'll learn about: Building social media into your email and website.

Channel 66

Channel Social Media Integration Wyoming 66

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There is also a science to social and mobile media. Other Metrics.

Track 186

Track Mobile Media Fundraising 186

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There is also a science to social and mobile media. Other Metrics.

Track 234

Track Mobile Media Fundraising 234

Care2

DECEMBER 16, 2013

The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. Giving money is not a very social activity on Facebook.

Facebook 78

Facebook Donation Disaster Social Network 78

Care2

DECEMBER 6, 2010

Are niche social networks the best way to mobilize people and channel their energy into supporting nonprofits? In the past couple of years there has been a surge in socially responsible startups such as Crowdrise , Razoo , and Causecast wanting to help to change the world by raising money online for nonprofits.

Social Network 64

Social Network Network Social Sample 64

Care2

SEPTEMBER 29, 2010

Social action isn't sending a tweet or sharing a petition on Facebook and calling it a day. Social action is about mobilizing people around your issue and turning them into advocates. Garth Moore, of 1Sky discussed how the organization first started planning to grow their social networking presence strategically.

Social Media 61

Social Media Integration Strategy Media 61

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I just finished moderating a panel on the topic of social and mobile integration. Here’s the description: Where and how do mobile and social strategy intersect. How do you combine mobile with the grassroots power of social media to successfully engage donors.

Integration 97

Integration Mobile Conference Strategy 97

Nonprofit Tech for Good

JULY 11, 2012

If your budget is limited, you can distribute the responsibility for using various tools among different staff members, but implementing an effective social media strategy that is dispersed among multiple staff members will require strict organization and disciplined leadership. The era of “winging” it in social media is over.

Social Media 245

Social Media Media Ning Social 245

Nonprofit Tech for Good

MARCH 18, 2013

It’s also worth noting that social media, not even blogging, is not yet integrated into their website. In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. World Wildlife Fund :: Today.

Websites 248

Websites Design History Online 248

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. 2) Convert Facebook Fans into Subscribers. Twitter has taught me a valuable lesson about social media ROI.

Newsletter 254

Newsletter Social Media Build Media 254

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. Get training.

Social Media 250

Social Media Media Social Stats 250

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. First impressions are important on social media.

Facebook 364

Facebook Practice Avatar Nonprofit 364

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? If you're only focused on one aspect, you may be missing Facebook's larger value. In general, the consensus seems to be that Facebook is not the place to pin all your fundraising hopes.

ROI 94

ROI Facebook Advocacy Social Media 94

NTEN

APRIL 27, 2009

According to a survey conducted in March 2009 by NTEN, Common Knowledge , and ThePort , social networking has become an integral part of nonprofits’ online strategy. You may have already suspected that, but now you can get some hard numbers to justify that Facebook page you've been keeping so tidy and au currant.

Social Network 36

Social Network Survey Report Network 36

Nonprofit Tech for Good

APRIL 18, 2011

That said, there are some resources and tools that I continually refer to and use again and again, and others that I am still experimenting with that may (or may not) become integral to my communications routine. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Dipity :: dipity.com.

Fun 243

Fun Resource Stats Wikipedia 243

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

My colleague, Alexandra Samuel, has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. Let’s dig in.

Social Media 126

Social Media Audience Analytics Media 126

Tech Soup

JANUARY 13, 2010

More and more nonprofits are exploring and finding benefits from using new social media tools like blogs, Facebook, and Twitter in their online communications. Effective and simple processes for coordinating various channels and maximizing traffic between them will be explained. Space is limited, register today! Tools Web 2.0

Social Media 44

Social Media Integration Websites Free 44

ASU Lodestar Center

OCTOBER 29, 2014

Which channels have the highest engagement?) Which channels have the highest engagement?) They end up spending frivolously on marketing or allocate resources to free mediums like social media in an attempt to save money. Social networking should be used as an add on to your marketing plan – it shouldn''t BE your marketing plan.

Social Media 81

Social Media Marketing Media Miami 81

Nonprofit Tech for Good

MAY 3, 2011

Dedication: This book is dedicated to all the nonprofit staff and volunteers worldwide who Tweet, Share, Update, Friend, Like, Check-in, Join, Connect, and Post for Social Good. Introduction: Integrating Web 1.0, Chapter 3 Facebook and Facebook Apps. The Big Picture: Social Networking. Facebook Places.

Social Media 202

Social Media Content Social Chapter 202

Care2

NOVEMBER 17, 2010

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. I hear the questions every week: "Should we start with Facebook or email?" Should we use Twitter and Mobile?" "Is

Hype 64

Hype Channel Digital Jordan 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. Social media is evolving at an incredible pace. On Twitter, it is retweets.

Metrics 96

Metrics Facebook Data Measure 96

Amy Sample Ward

OCTOBER 14, 2010

." Online Fundraising, Advocacy, and Social Media – frogloop – "Can I be honest? This is another major partnership for Facebook who has announced numerous partnerships in recent weeks, including yesterday’s announcement with Bing." " URL Shorteners: Blind(ly) Heading Towards Disaster?

Skype 111

Skype Web Bookmarking Law 111

Nonprofit Tech for Good

JULY 8, 2011

The beta is limited to the personal side of social networking. 4) Google has redesigned YouTube Channels i.e., Cosmic Panda. I am not for sure, but it makes sense that Google+ will be integrated with the rest of Google Products and connected via Google Accounts. Just in time for Google+. 5) Sign up for a Google Account.

Google 229

Google Profile YouTube Adopt 229

Nonprofit Tech for Good

NOVEMBER 29, 2010

Facebook: facebook.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org.

Social Media 261

Social Media Interview Examples Media 261

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

The platform features tools like click-to-call advocacy, email message delivery, and social advocacy , empowering nonprofit supporters to take action on issues they care about. #5. Custom reports offer a real-time picture of your supporters across all channels. Match your contact records to nearly 100 social networks.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2008

We are in the very early stages of how nonprofits and social activists can leverage social networking applications for good causes and just learning what works and what doesn't. s the same thing when it comes to social networks. s more akin to social card games like poker, gin, or even mah jong.

Summary 50

Summary Social Network Nptech Practice 50

Nonprofit Tech for Good

JULY 23, 2012

Finally, there are icons for SMS that you can download and integrate with your social networking icons on your website and your blog. Create a “Text-to-Subscribe” Graphic for Social Networking Sites. Pitch Your Social Networking Communities in Text Messages. page on your mobile website. Use Bit.ly

Group 214

Group Practice Mobile Nonprofit 214

Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2010

While I was debating between chocolate chocolate chip and coconut pineapple 95% fat free flavors , I noticed a small sandwich board sign promoting Fenton's Facebook Page. I posted the above photo on my Facebook page , primarily to test how different content sparks interaction on my own Facebook page. Tags: facebook.

Offline 106

Offline Social Media Action Media 106

Nonprofit Tech for Good

JANUARY 3, 2012

The video(s) does not need to be highly-produced or expensive, but it should be positive, on the short side, and integrated into all your nonprofit’s communications: VIDEO: Thank You from Operation Smile. We might just discover that sometimes social networking communities simply go dormant and can brought back to life.

Social Media 247

Social Media Media Management Social 247

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. Facebook: facebook.com/taprootfoundation. What was the very first social media tool your organization utilized, and when? Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2011

The question above came up and I posted it on my Facebook page to generate more insights. Here’s some of the advice that came through Facebook: It takes a while to motivate the musicians, because they are busy people and often on the road away from internet. User Experience Integration.

Social Media 116

Social Media Experiment Media Social 116

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also important to be mindful of how different generations use online social networking and the trends. Networked Nonprofit and Social Media Maturity of Practice.

Social Media 108

Social Media Network Media Free 108

NTEN

NOVEMBER 9, 2011

After all, associations have been in the "social networking" business long before Facebook and Twitter became household names, Lehman says. This is why social media has been so successfully adopted by associations and integrated into their existing marketing mix. It amplifies what they have been doing all along.

Social Media 83

Social Media Conference Media Social 83

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), and training (HTML, photo-editing, social and mobile media best practices ).

Social Media 244

Social Media Management Media Social 244

Connection Cafe

NOVEMBER 12, 2015

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. To be more precise, content that Facebook users want to be seen engaging with does far better on the social network.

Facebook 20

Facebook Voice Content Storytelling 20