Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

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Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

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Digital Question Mentoring Michigan 116

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Qgiv

OCTOBER 9, 2023

Digital programs. A digital program is an advertising campaign from the business on behalf of your nonprofit. There are many metrics you can use to qualify how successful your campaign is. Use more than one marketing channel You don’t have to limit your cause marketing campaign to just one marketing channel.

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Causes Marketing Impact Guide 52

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. You’re not stuck with one channel for every campaign.

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Statistics Fundraising Metrics Mail 97

Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. What’s more, this campaign cultivated recent donors and primed others for an impactful fiscal year end fundraising campaign. In the world of digital marketing, action begets action, making recent activists excellent prospects for a potential donation.

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Advocacy Digital Fundraising Global 101

Forum One

MARCH 18, 2021

So, it makes sense that something as all-encompassing as digital transformation feels herculean. For many organizations, digital transformation is still nothing more than a buzzword. So, how do we get our colleagues to see the importance of updating the way they work and buy into a digital transformation strategy?

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Digital Demonstration Colorado Leadership 88

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. How are the answers to these questions impacting your fundraising? Where are they in their lifecycle?

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email Marketing Strategy Tips 116

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

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Fundraising Test Advocacy Metrics 52

Nonprofits Source

FEBRUARY 22, 2024

You may also include links to stories about your nonprofit’s impact to show visitors that you’re trustworthy and successfully working toward your goals, as well as clear CTAs for whatever conversions you are trying to get from your visitors. Keep an eye on the following metrics for your site: Web traffic. Events page. Traffic sources.

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WordPress Content Strategy Create 52

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

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Benchmark Digital Report Learning 81

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

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Digital Marketing Guide Chapter 111

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

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Facebook Raise Fundraising Audience 221

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. How much effort are your social media channels really worth? Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. By Sacha Evans. Read your social media stories.

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Social Media Channel Difference Media 119

Care2

OCTOBER 15, 2013

Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. You need concrete social media data to determine your impact through social media. Is it positive?

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Metrics Social Media Media Social 77

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? ” Lucy Bernholz, “ Data-first Philanthropy.” .”

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Social Media Channel Data Media 100

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

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Metrics Facebook Data Measure 96

sgEngage

NOVEMBER 14, 2023

Additionally, this digital shift to increased data interoperability means less chart chasing and improved quality care. In other words, when all of your organization’s time and energy is spent decoding incomplete, dirty data it causes a decreased mission impact. Impactful multi-channel marketing.

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Integration Data Nonprofit Platform 79

Media Cause

FEBRUARY 7, 2023

We want our campaigns to succeed so that the organizations we work with can continue the impactful work that they do. When a client is looking to drive awareness —of their organization or something more specific, like an upcoming event—we will likely measure top of funnel metrics such as reach, video completions, or brand recall.

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ROI Media Nonprofit Measure 52

Forum One

AUGUST 16, 2023

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

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Greater Giving

MAY 25, 2022

For each of these recommendations, remember that while it’s essential to be decisive in your physical and digital marketing strategies , it’s just as important to consider your options, evaluate your existing plans, and be thoughtful about any changes in your approach. Automate your marketing. Offer a range of sponsorship opportunities.

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ROI Marketing Strategy Sponsor 81

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. This includes assisting with nonprofit analytics!

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Analytics Org Adwords Metrics 52

sgEngage

SEPTEMBER 28, 2021

Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. Optimize Online Giving.

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Online Fundraising Benchmark Adwords 94

Candid

JANUARY 23, 2024

In this digital age, effective fundraising requires more than a strong proposal. Share your accomplishment on social media and other marketing channels to attract more funding. To kickstart a successful fundraising year, your nonprofit needs to ensure that funders can find you online and stay connected to your impactful work.

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Media Cause

FEBRUARY 12, 2024

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. Social Media’s Impact on Google Search How does In-Platform Social SEO differ? Practical Implementation Does Social SEO matter for your Nonprofit?

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The Modern Nonprofit

SEPTEMBER 12, 2023

Earlier planning translates to engaging donors better, chalking out impactful messaging, gaining higher donation totals, and mitigating last-minute woes. Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising.

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Fundraising Synchronous Platform Campaign 59

Bloomerang

JUNE 1, 2022

These statistics illuminate the importance of starting your year-end fundraising planning early and creating impactful written appeals to resonate with your supporters. Build your case for support around individual stories and compelling examples of how your nonprofit is making an impact. Wrap it up with a call to action.

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Guide Giving Nonprofit Metrics 108

Nonprofits Source

APRIL 15, 2024

This will help you create highly relevant and impactful messages that will excite your supporters and inspire generosity. Outbound campaigns can include email promotions, digital ads, and printed collateral that you might hang up at local businesses related to walk/bike/ride events (like athletic shoe stores or bike shops).

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Marketing Fundraising Tips Registration 52

Bloomerang

NOVEMBER 10, 2023

Consider the gift amounts that have a significant impact on your organization’s ability to work toward your mission. Determine whether external factors like economic changes or global events may have an impact on your major giving strategy. Follow up on a different marketing channel, such as social media.

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Gift Raise Guide Relationship 98

Connection Cafe

OCTOBER 28, 2014

Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. Email has been around a long time now, and frankly such a massive increase in a fairly mature channel took me a bit off guard. But the question those metrics beg is how the increase in volume is impacting email performance.

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Benchmark Metrics Report Online 55

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. By applying this approach to any program development or strategy and even your organization’s dashboard, your nonprofit can more innovative and get more impactful results. Tracking for Impact and Learning. Metrics for Movements.

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Design Marketing Metrics Measure 99

Classy

JULY 14, 2021

Get to know their top insights and learning moments to accelerate the impact of your nonprofit’s next virtual fundraising event. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Establish Communication Channels for Engagement.

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Virtual Professional Marketing Fundraising 105

Connection Cafe

DECEMBER 15, 2017

As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing. With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming.

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Social Media Digital Life Media 29

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Channel preference (social media vs. email). According to AccuData’s guide to digital advertising , social media is not only a popular platform for your supporters, but it is the new frontier of nonprofit marketing. .

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Marketing Social Media Nonprofit Integration 52