What I Learned About Online Donor Engagement from Fundraisers in Brasil
Beth's Blog: How Nonprofits Can Use Social Media
MAY 23, 2017
The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. The challenges: Explosion of online media channels. I also discussed the importance of laying out the supporter journey and having metrics to understand and improve conversion rates.
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