Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2010

Networked Nonprofits know how to close the loop between social media and offline actions. Whatever channel they use, they’re building a bridge from online to onland. Use a Unique HashTag: A hashtag is a keyword that opens up a public conversation on Twitter. How Tweet Ups Can Benefit Your Marketing Strategy.

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Offline Online Houston Museum 96

Amy Sample Ward

NOVEMBER 23, 2011

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. But if they congregate online, on a community news site or blog network, join them in conversation there. It’s the same with any platform.

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Social Network Network Strategy Social 165

Cloud 4 Good

JUNE 28, 2022

The overarching goal of this next phase is to humanize the customer experience with new AI-powered conversational intelligence, mobile offline access, and innovations to the Customer Data Platform. . Blog: The Role of Data Warehouses in Higher Education Technology Strategies. Our job is to deliver the how behind the wow.” .

Marketing 101

Marketing Language Product Phase 101

Neon CRM

JUNE 23, 2023

A vast majority of nonprofits reported experimenting with new techniques last year, which could be anything from new tech tools to a novel strategy for reaching new supporters. And, if your new strategy is a success, you’re perfectly positioned to apply it to your year-end fundraising campaign. Join the conversation!

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Statistics Fundraising United States Global 98

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Operating without a clear marketing strategy. Operating without a clear marketing strategy. Demographics .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Connection Cafe

JANUARY 29, 2015

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. Optimize your website for conversion. You should run at least 3-4 multi-message online appeals that are integrated across channels. Develop awesome content. Why multiple messages?

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Offline Support Online Strategy 20

Care2

JANUARY 24, 2013

Say good bye to "online fundraising" and "offline fundraising," there is only fundraising. Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET. At Care2 Eric advises nonprofits on email acquisition and multichannel conversion strategies.

Channel 66

Channel Social Media Integration Wyoming 66

Kindful

APRIL 28, 2021

Events are typically near the top of every nonprofit organization’s list of disrupted activities and strategies. Put simply, a hybrid fundraising event simultaneously or asynchronously combines offline and online experiences. To say that 2020 was a year of change is an understatement. What is a hybrid fundraising event?

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Fundraising Virtual Offline Michigan 134

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. You also need an engagement and content strategy that complements your organization’s strategy.

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Social Media Leadership Media Social 134

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. The conversation was fast and intense on Facebook, so that’s why I’m taking the time to summarize out here. Source: Social Marketing Analytics by John Lovett and Jeremiah Owyang.

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Feeds Social Media Measure Summary 102

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofits Source

APRIL 15, 2024

This is why a strong marketing strategy is essential. To successfully amp up support for your -thon event, try these marketing strategies: Outbound campaigns. Plus, this type of event offers your organization ample time for one-on-one conversations and relationship-building.

Marketing 52

Marketing Fundraising Tips Registration 52

Neon CRM

OCTOBER 6, 2023

To sell more tickets to your nonprofit’s fundraiser, it’s going to require a multi-pronged strategy. Analyze data to identify trends, target event page improvements and marketing efforts, and make informed decisions that optimize ticket sales strategies. Use these to build your event ticketing plan and get selling!

Tips 52

Tips Fundraising Local Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

In ongoing conversations with John Gautam on Twitter, I've learned more about how their overall social publishing strategy which balances their curated content or "branded" content with community conversations to co-create social content. An important ingredient to our strategy was building a community around our mission.

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India Strategy Skype Remix 99

Neon CRM

NOVEMBER 15, 2023

It enables: Offline relationship building with donors and the community Creative materials that leave a lasting impression on donors Highly targeted and personalized messaging (when done well—more on that below!) Your call to action (CTA) and main campaign message should be clear and centered, but stories are donor conversion machines.

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Mail Campaign Donor Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. Remember that you need to promote your event through all your digital and offline channels as appropriate – email, web site, flyers, and other social channels too.

Social Media 126

Social Media Integration Tools Tips 126

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Higher Conversion Rates = Raising More Money. Custom reports offer a real-time picture of your supporters across all channels.

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Advocacy Offline Gartner Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The challenges: Explosion of online media channels. The stories are told in the best way for the platform or what we called “optimized” and the narrative is aligned. It is also important to learn how to experiment telling your story in new and emerging channels. A multi-screen world. Stories are social.

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Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

If you feel like your online marketing strategy is made up of a bunch of loose ends, you aren’t alone. Here are three steps to knit those strings together into an integrated online strategy both you and your supporters will love. Step 2: Share Across Channels. Also think about ways you can reuse content across channels.

Social Media 101

Social Media Content email Websites 101

Amy Sample Ward

NOVEMBER 18, 2009

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. What is your conversation strategy? I'll be there and hope you will be, too.

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Web Bookmarking YouTube NTEN 135

Amy Sample Ward

JULY 29, 2010

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. And through the included Consultant Directory, you can find a professional to help define and implement your strategy."

Web 114

Web Bookmarking Twitter Social Media 114

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Tech Soup

SEPTEMBER 5, 2012

Community managers foster relationships with customers and build community on an organization’s available channels. Social media is, for many organizations, an extension of their public relations and marketing strategy. Is one channel good enough for building and managing online community?

Open 52

Open Community Management San Francisco 52

Neon CRM

MAY 18, 2023

A diverse and holistic fundraising strategy is crucial to a nonprofit’s success. But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. But with so many elements to modern fundraising—both online and offline—it can be tough to keep up.

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Raise Strategy Help Fundraising 98

Connection Cafe

OCTOBER 30, 2017

Letting data dictate your organizational strategy should not be an option…it’s a must. Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates. Using Data to Drive Donor and Volunteer Conversions.

Analytics 39

Analytics Volunteer Donor Google 39

Nonprofit Tech for Good

DECEMBER 20, 2010

We don’t use it in our strategy now, which is telling! I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. If you are a smaller organization, have a few people work together to keep the channels updated and have fun with it.

Social Media 189

Social Media Foundation Examples Media 189

DNL OmniMedia

FEBRUARY 16, 2022

A comprehensive digital marketing strategy is the single best way to successfully reach and retain wider audiences online: Your nonprofit’s overarching goals, marketing goals, budget, other constraints, and technology infrastructure will inform your digital strategy. Your digital strategy defines how you use online marketing.

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Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

I was in Washington, DC where I did a session on social media strategy for a convening of Packard Grantees. Half-Day Session : Social Media Strategy Game which included small group work for participants to come up with a strategy for both external communications and an internal learning network to share best practices.

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Public Learning Conference Social 94

Nonprofits Source

JANUARY 23, 2023

More goes into a successful Google Grants management strategy than simply writing ads and calling it day. However, you’ll want to log in more frequently to make necessary adjustments and maximize conversions. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing.

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Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

By applying this approach to any program development or strategy and even your organization’s dashboard, your nonprofit can more innovative and get more impactful results. Again, using design-thinking facilitating methods, the process started with a presentation from the executive director on the strategy for the year and measurement.

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Design Marketing Metrics Measure 99

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. What we love about Mailchimp Mailchimp excels in collecting donor data and transforming insights into actionable strategies.

Software 52

Software Tools Management Registration 52

Connection Cafe

AUGUST 3, 2020

It helps to tell the story of their experience with your brand for any kind of interaction – from first donation, to an upgrade to a larger gift, to a conversion from activist to supporter, etc. Apply analytics to all your channels and uncover problems to be mapped. First Step: Do your research. Second step: Create personas to map.

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Results Donor Map Case Study 41

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

I caught up with Danny Alpert at the NTC Conference in Minneapolis, MN where he briefed me on how he is using a “Transmedia” strategy to raise awareness and funding to support homeless services. He graciously agreed to pen this guest post while I was in transit to “down under.” ” Enjoy.

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Change New Zealand Homeless Australia 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. " But what does that really mean?

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ROI Examples Results Social Media 91