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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

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4 ways your site should support year-end virtual fundraising

EveryAction

These include your donation page, email sign-ups, advocacy forms, and any other features that generate or collect engagement data from site visitors. When a donor fills out an automatically mobile-optimized EveryAction donation page, you’ll be able to instantly use that data to inform campaigns in other channels, from email to telemarketing.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Was it through social media traffic or email clicks?

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets.

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What to do after your grant proposal is rejected 

Candid

If you receive an email from an individual, you can respond directly to that. However, if it is an automated response, you will need to find a way to contact them. If you don’t, you can search Candid’s Foundation Directory to find who to contact, or you can reach out via a contact email from their website.

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Alumni Fundraising in the Arts: 5 Tips to Create Connections

Achieve

To cultivate alumni donors, you’ll need to stay in contact with graduates so your program remains top of mind and provide opportunities for them to give that they’ll be receptive to. Leverage Multiple Communication Channels One key data point to track in your database is your alumni’s preferred communication channels.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Optimizing your donor acquisition efforts by personalizing them to each prospect and maintaining continued contact can improve retention down the line. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with.

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