article thumbnail

Maximize the Marriage of Marketing and Technology by Understanding Trends

.orgSource

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast […].

Trend 416
article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Trend 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success. I use the word “change” frequently to describe shifts in the digital world. Change implies moving from one situation to another. But I think that’s the wrong word.

article thumbnail

10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

Trend 323
article thumbnail

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What has changed over time?

article thumbnail

The Future of Funding: Nonprofit Grant Management Software Trends

Nonprofit Tech for Good

By Stephanie Wallace , Marketing Specialist, Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As a nonprofit organization, securing funding is essential to fulfilling your mission and driving meaningful change in your community.

Grant 221
article thumbnail

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. What has changed over time?