sgEngage

SEPTEMBER 6, 2022

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?

Marketing 82

Marketing Blackbaud Analytics Trend 82

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. They can also benefit from smart donation asks.

Donation 148

Donation Data Fundraising Analytics 148

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Does it fluctuate?

Associations 318

Associations Data Registration Analytics 318

sgEngage

MARCH 8, 2024

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. Unsubscribe rates did not change much.

Benchmark 79

Benchmark Blackbaud Report Online 79

sgEngage

AUGUST 1, 2023

Rather than merely hoping you’re making a wise marketing spend—or simply doing what you have always done—it’s time to let the data drive your direct mail marketing programs. Direct mail is an important part of any multichannel marketing campaign. The data will show you if the changes you plan will be actual improvements.

Mail 80

Mail Data Marketing Files 80

Nonprofit Tech for Good

JULY 20, 2022

It has continued to gain traction with the growth of bitcoin’s blockchain technologies, expanding NFT markets, venture capital investments, and ongoing calls to reign in the power of big tech. Nonprofits should care about Web3 and get ahead of the trend to set themselves up for success. Why Should Nonprofits Care About Web3?

Attention 334

Attention Avatar Virtual Internet 334

Nonprofits Source

NOVEMBER 1, 2023

In the world of philanthropy, the coming year promises innovative corporate giving trends that can benefit both nonprofit fundraisers seeking support and corporations eager to make a meaningful societal impact. If you’re ready to explore the growing power of CSR, let’s dive into the latest trends in corporate giving.

Trend 52

Trend Examples Giving Ratio 52

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

Marketing 52

Marketing Plugin Track Policy 52

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . 13 Virtual Fundraising Event Takeaways from Four Marketing Professionals. How to Measure Success. They also measure retention to see how many return each year and what factors could play into increases or decreases. . How to Measure Success. Lean Into Email.

Virtual 105

Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. What has changed?

Facebook 131

Facebook Measure Change Images 131

Candid

AUGUST 30, 2023

I’m often invited to speak with organizations about the latest fundraising and nonprofit trends. While I am happy to share my perspective, trends are, by nature, always changing and have varying impacts depending on your nonprofit’s function. The first is to share my view on some of the latest fundraising and nonprofit trends.

Trend 98

Trend Demographics Philanthropy Generation 98

TechImpact

JUNE 4, 2014

The good news is, a simple change in frame of mind when thinking about your volunteers could be all it takes to greatly improve retention and engagement. Starting to think more like a marketing manager, instead of a volunteer manager , might be just what your nonprofit needs. Better organization. Better volunteer retention.

Retention 184

Retention Volunteer Marketing Help 184

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Embrace personalization : With the changes in donor expectations outlined in the report, prioritize the individualized touch in your fundraising communications.

Action 75

Action Report Practice Fundraising 75

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. There are a number of web analytics tools in the market, many of which use machine learning and A.I. Despite this obstacle in measurement, this tool and others like it are still incredibly useful.

Analytics 59

Analytics Data Tools Web 59

sgEngage

JANUARY 17, 2023

At the heart of fundraising are the supporters who believe in your cause and want to place their trust, and dollars, into your organization to make a change in the world. Work with the finance team and other stakeholders to ensure that your goals are SMART (Specific, Measurable, Attainable, Realistic, and Time Bound). The good news?

Gift 77

Gift Develop Measure Blackbaud 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2012

Most nonprofits do not have the resources to hire one of these in-demand professionals nor do you see many funding opportunities to build this type of commitment to measurement and learning from data into a nonprofit’s DNA. ” @ mmorino just finishing up talks in RI/Boston – some great discussions about measurement.

Measure 99

Measure Roles Support Literacy 99

Qgiv

JUNE 10, 2022

Cora Ligon is the lightning bolt that infuses Ligon Marketing. She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. She has over 20 years of marketing, advertising, and branding experience. What is Digital Marketing?

Digital 52

Digital Marketing Online Fundraising 52

.orgSource

MARCH 6, 2023

ENA brings objectivity to the process by using the net promoter score as a tool to measure success. Tear down walls (literally and figuratively)​ Embrace a continuous process​ The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher. Today trust bleeds into everything.

Associations 221

Associations Leadership Question Wisconsin 221

Allegiance Group

APRIL 15, 2024

Because this process can be so extensive, it’s best to partner with a team of experienced marketing experts when launching a new direct mail program. Direct mail fundraising, sometimes called direct mail solicitation or direct marketing, is the process of mailing requests for support to existing and prospective donors.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

APRIL 23, 2019

There is no shortage of CRM’s in the market that sell to nonprofit organizations. Is the technology popular in the market? Development Office and Marketing Office)? Can the development office customize workflows and notifications when a donor is lapsing to help you determine the root cause and how to turn the trend around?

Metrics 261

Metrics Nonprofit Profile Platform 261

sgEngage

JANUARY 17, 2023

At the heart of fundraising are the supporters who believe in your cause and want to place their trust, and dollars, into your organization to make a change in the world. Work with the finance team and other stakeholders to ensure that your goals are SMART (Specific, Measurable, Attainable, Realistic, and Time Bound). The good news?

Gift 52

Gift Develop Measure Blackbaud 52

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Last year saw a 7.9%

Beginner 91

Beginner Digital Marketing Guide 91

sgEngage

AUGUST 30, 2021

What trends and data the research revealed on CSR budgets, importance to the C-suite, staffing needs. Integration between CSR teams and other teams in companies (DEI, HR, ESG, Marketing). Topics Discussed in This Episode: What the ACCP does. What motivated the research on the intersection of COVID-19 and racial justice.

Podcast 73

Podcast Data Stream Research 73

Saleforce Nonprofit

JULY 22, 2021

They have to do all this while regularly drafting and submitting grant requests from funders who have different and changing priorities. How closely should they track those changes? Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement.

Impact 120

Impact Management Organization Evaluation 120

Nucleus

OCTOBER 28, 2020

Julie Sweet is the CEO of a 500,000-person consulting firm with thousands of clients, all of whom rely on her to be focused on changes, trends, and opportunities for the future. ” All right, so they are trying harder but they are not changing fundamentally how they are going to get to the destination.

Analytics 130

Analytics Associations Digital Industry 130

Qgiv

FEBRUARY 20, 2024

From navigating donor data to finding the most effective ways to communicate, AI for fundraising can be applied to many aspects of your organization to help lift some of the burden of changing the world. AI algorithms can create unique event ideas by analyzing data, trends, and supporter preferences that align with your event’s mission.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2016

Join me at Markets for Good on December 6 at 1 pm EST for a FREE roundtable discussion about the new Data Playbook. . It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. Refinable – adapt to rapidly changing environments.

Resource 105

Resource Practice Data Work 105

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets. He holds an M.A.

Facebook 236

Facebook Fundraising ROI Virginia 236

Achieve

JUNE 1, 2023

Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

Connection Cafe

AUGUST 4, 2014

Using data from The Blackbaud Index , we are able to provide the first insights into fundraising trends for the first six months of 2014 compared to 2013. Tracking more than $13 billion in US-based charitable giving, the Index is updated on the first of each month and is based on year-over-year percent changes. Overall Giving Trends.

Trend 51

Trend Fundraising Blackbaud United States 51

BoardAssist

MAY 10, 2016

What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. Times are changing, and fundraising is evolving too. Measuring the performance of their donor relations programming. The trends are undeniable. This issue never changes.

Trend 40

Trend Fundraising Philanthropy Social Media 40

Tech Soup

APRIL 29, 2013

This week, the call for data measurement in the social sector heightens with the proposition of a Social Progress Index and ways that NGOs can use data maps to increase effectiveness. Five trending Big Data technologies are also identified. Five trending Big Data technologies are also identified. Data Measurement.

Map 57

Map Trend Data Open Source 57

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget.

Social Media 52

Social Media Media Guide Social 52

sgEngage

NOVEMBER 14, 2023

Lack of shared storage, inaccessible files, and the desire to avoid changing existing data platforms all worsen these existing data silo challenges. Understand individual patient health within the context of population health trends. This leads to measurable growth and improved patient results. Impactful multi-channel marketing.

Integration 79

Integration Data Nonprofit Platform 79

Saleforce Nonprofit

MARCH 4, 2024

Year-over-year strategic planning includes changes in operations, processes, initiatives, measurement of impact and outcomes, and the need to find new ways to connect with stakeholders. Define, measure, and evaluate your organization’s outcome strategies all in one place.

Nonprofit 52

Nonprofit Application Integration Grant 52

Nonprofit Tech for Good

FEBRUARY 6, 2022

that focus on the changes in net assets.?. The purpose of this change is to improve generally accepted accounting principles (GAAP) by increasing the transparency of contributed nonfinancial assets for nonprofit organizations. Analytics can keep your organization running smoothly amid inevitable operational changes and adjustments.

Software 300

Software Guide Award Grant 300

Get Fully Funded

MARCH 8, 2023

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Direct donors to digital resources An essential part of implementing an omnichannel marketing strategy is motivating donors to engage with marketing across different channels.

Mail 75

Mail Integration Digital Strategy 75