Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Long Live Strategy.”

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Integrated Marketing and Communications Campaigns.

Facebook 135

Facebook Results Change Organization 135

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. UK-based breast cancer awareness charities, have consistently used innovative marketing techniques to educate and empower people about the importance of early breast cancer detection.

Examples 104

Examples Campaign Marketing Cancer 104

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. I asked her how she managed her time to be able to get such great results for the organization’s campaigns.

Social Media 100

Social Media Integration Media Case Study 100

Qgiv

JANUARY 8, 2024

Fundraising is a pivotal part of your nonprofit’s ability to help change the world. With technology and societal changes, organizations like yours must stay on top of the trends to meet donors’ expectations. Diversifying your fundraising channels can help you reach more donors by making giving convenient for them.

Trend 52

Trend Raise Tools Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

This week I did a social media training for a cluster of the foundation’s sustainable agriculture grantees. Here’s some notes on what I learned integrated social media campaigns as well as the process that prompted these insights. Spectragram is a facilitation technique I learned from Allen Gunner at Aspiration.

Case Study 98

Case Study Social Media Studies Integration 98

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

Marketing 52

Marketing Tips Influence Nonprofit 52

Eric Jacobsen Blog

MAY 16, 2022

Honesty and Integrity. Aligning your management team with your company's goals and reiterating your values through various communication channels. Looking inward before taking those crucial first steps toward change. Gives you specific techniques and tactics. Compassion. Encouragement. Not guiding the troops.

Culture 52

Culture People Create Chapter 52

Forum One

OCTOBER 12, 2023

Together, participants collaborate, innovate, and discover new ways to spark change with technology. We’ll also explore the strategic intent of GA4 as well as explore its potential in adaptive techniques, robust machine learning algorithms, and powerful predictive analytics. Check out the sessions below and vote for them today!

Voice 71

Voice Social Media Portland Technique 71

Eric Jacobsen Blog

JULY 7, 2021

Honesty and Integrity. Aligning your management team with your company's goals and reiterating your values through various communication channels. Looking inward before taking those crucial first steps toward change. Gives you specific techniques and tactics. Compassion. Encouragement. Not guiding the troops.

Culture 52

Culture Companies People Create 52

Connection Cafe

JUNE 30, 2017

Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. In this post we’ll cover: How to Achieve Integrated Marketing Success. How to Achieve Integrated Marketing Success.

Integration 27

Integration Marketing Mail Channel 27

Eric Jacobsen Blog

MAY 1, 2021

Honesty and Integrity. Aligning your management team with your company's goals and reiterating your values through various communication channels. Looking inward before taking those crucial first steps toward change. Gives you specific techniques and tactics. Compassion. Encouragement. Not guiding the troops.

Culture 52

Culture People Create Chapter 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. Two grantees that work on Children’s Healthcare at the national level and have experience using social media as part of an integrated campaign were co-presenters. Can Google + be a good platform for social change activists?

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Google Change Social Adopt 116

Eric Jacobsen Blog

OCTOBER 14, 2020

Honesty and Integrity. Aligning your management team with your company's goals and reiterating your values through various communication channels. Looking inward before taking those crucial first steps toward change. Gives you specific techniques and tactics. Compassion. Encouragement. Not guiding the troops.

Culture 52

Culture People Create Chapter 52

Eric Jacobsen Blog

JUNE 19, 2020

Honesty and Integrity. Aligning your management team with your company's goals and reiterating your values through various communication channels. Looking inward before taking those crucial first steps toward change. Gives you specific techniques and tactics. Compassion. Encouragement. Not guiding the troops.

Culture 52

Culture People Create Chapter 52

Eric Jacobsen Blog

DECEMBER 4, 2020

Honesty and Integrity. Aligning your management team with your company's goals and reiterating your values through various communication channels. Looking inward before taking those crucial first steps toward change. Gives you specific techniques and tactics. Compassion. Encouragement.

Leadership 52

Leadership Culture Teach Chapter 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. As with all the capacity building projects that I’ve designed, it is based on a framework and theory of change.

Network 97

Network Build Learning Strategy 97

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. You’ll want a keyword that’s short, easy to spell, and won’t get changed by a phone’s autocorrect function. Integration with your Bloomerang CRM.

Mobile 59

Mobile Guide Giving Fundraising 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” The book offers some recipes for culture change.

Campaign 97

Campaign Online Chapter Model 97

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. Integrate your website’s CRM with the donation page to populate form fields with known donor information automatically. Select a cost-effective online donation platform that meets your specific requirements.

Websites 52

Websites Calendar Registration Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

3 Ways to Use Social Media in Your Next Campaign by Amy Sample Ward, Author of Social Change Anytime Everywhere and Membership Director at NTEN. Integrated Marketing: Yesterday and Today by Dennis McCarthy , Integrated Marketing Expert and Director of Enterprise Sales at Blackbaud. Pitman , author of the Ask Without Fear!

Content 120

Content Marketing Free Fundraising 120

Eric Jacobsen Blog

JANUARY 2, 2019

Honesty and Integrity. Aligning your management team with your company's goals and reiterating your values through various communication channels. Looking inward before taking those crucial first steps toward change. Gives you specific techniques and tactics. Compassion. Encouragement. Not guiding the troops.

Culture 40

Culture People Create Chapter 40

Eric Jacobsen Blog

NOVEMBER 4, 2017

Honesty and Integrity. Aligning your management team with your company's goals and reiterating your values through various communication channels. Looking inward before taking those crucial first steps toward change. Gives you specific techniques and tactics. Compassion. Encouragement. Not guiding the troops.

Culture 47

Culture People Create Chapter 47

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. The nonprofit effectively integrates social and emerging technologies such as mobile across all communications channels.

Social Media 101

Social Media Practice Media Social 101

Eric Jacobsen Blog

MAY 19, 2017

Honesty and Integrity. Aligning your management team with your company's goals and reiterating your values through various communication channels. Looking inward before taking those crucial first steps toward change. Gives you specific techniques and tactics. Compassion. Encouragement. Not guiding the troops.

Culture 47

Culture People Create Chapter 47

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. Engagement: Readers engage with their content.

Social Media 108

Social Media Network Media Free 108

Eric Jacobsen Blog

JUNE 9, 2018

Honesty and Integrity. Aligning your management team with your company's goals and reiterating your values through various communication channels. Looking inward before taking those crucial first steps toward change. Gives you specific techniques and tactics. Compassion. Encouragement.

Leadership 40

Leadership Culture Teach Chapter 40

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. The session kicked off with a Spectragram exercise involving the full group. I learned this technique from Allen Gunn from Aspiration over ten years ago at 2007 Penguin Day.

Participatory 76

Participatory Digital Facilitation Exercise 76

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Surprisingly, we’ve not seen significant change in the way those services are delivered. Go Beyond Personalization Personalization has been a professional persuader’s go-to convincing technique for some time now. There is no neutral.

Tech 221

Tech Gartner Online Platform 221

Top Nonprofits

DECEMBER 23, 2021

Over a year and a half has passed since COVID-19 was declared a pandemic, and needless to say, a lot has changed in that time. As a nonprofit fundraising professional, you’ve likely seen your nonprofit’s fundraising strategy change drastically in the pandemic era as well. Keep supporter relationships at the forefront.

Raise 52

Raise Tips Fundraising Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results.

Case Study 50

Case Study Central African Republic Twitter Personal 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. We are working very closely with V.S. Anupam Shukla and Ms.

India 102

India NGO Network Exercise 102

Care2

FEBRUARY 20, 2013

The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process. With the right tools and techniques, social media can play a critical role in your campaign. Social Change Anytime Everywhere Book Launch Party, Thursday, February 21st.

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DC Social Media Media Social 61

Eric Jacobsen Blog

JUNE 19, 2016

Honesty and Integrity. Aligning your management team with your company's goals and reiterating your values through various communication channels. Looking inward before taking those crucial first steps toward change. Gives you specific techniques and tactics. Compassion. Encouragement. Not guiding the troops.

Culture 40

Culture Create Chapter Technique 40

Tech Soup

MARCH 25, 2016

Online fundraising cornerstone campaigns are critical elements for a successful integrated fundraising program. Cornerstone campaigns are often the most dependable sources of revenue for an integrated fundraising program, and can be used to anchor an annual fundraising plan. Integrated e-Renewals and Membership Drives.

Campaign 36

Campaign Fundraising Mail Gift 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

1: Social media must be integrated with internet communications or program strategy. 2: Use listening techniques to develop a deep understanding of the audience. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels.

Social Media 115

Social Media Media Social San Jose 115