Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2008

On Monday, my article, The ROI of Social Media , was published in the NTEN Newsletter and in March I'll lead a panel at the NTC on that topic. Shortly after the NTEN article was published, Alison Fine emailed me with some of her thoughts and gave me permission to blog them. ROI is a ROI is a ROI.

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Metrics Learning ROI NTC 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! The Honest Looser Award.

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

In this survey sample of 170 nonprofits receiving $5 million or more in foundation funding, they use performance measurement data as a management tool. The report does not include any examples or mini-case studies what data these nonprofits are using to inform their understanding of their progress and efforts to improve on an ongoing basis.

Data 111

Data Measure Sample Seattle 111

Care2

FEBRUARY 17, 2015

NTEN and Mobile Citizen are teaming up for this survey to better understand online technology and digital inclusion among nonprofits and the communities nonprofits serve. Data from the survey will be shared in multiple formats this Spring,including a full report, webinars, and case studies.

Adopt 28

Adopt Survey Digital Learning 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success. One of the case studies I shared was about NTEN’s recent social fundraiser to raise scholarship money for NTC conference attendance.

Community 109

Community Giving Fundraising Contest 109

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. Ymca of Metro Chicago Facebook Case Study.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Submitted by Holly Ross, publisher of NTEN Your job isn't going to exist in a few years, and it ain't the economy's fault. There's a great case study from Tom Humbarger. Is the ROI all about the web metrics? Oh, and there's a plethora of case studies. Blame it on social media. Chief among them: who does it?

Community 50

Community Management Online Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2009

Presentation by Laura Lee Dooley a metrics and social media geek for a nonprofit. If you want to find more, follow ntenhross from NTEN, the nonprofit technology network. Where To Find Resources and Case Studies The WeAreMedia Wiki has several excellent collections of Twitter how-tos, case studies, and other resources for nonprofits.

Examples 63

Examples Resource Aggregator Columbus 63

NTEN

MAY 15, 2009

Nonprofits in the study segmented in some pretty interesting ways, increasing their ROI along the way. We have a case study of a mobile/email campaign integration that yielded great results. Tags: Advocacy benchmarks email Fundraising m+r marketing metrics newsletters NPTech NTEN. Integrated campaigns matter.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Amy Sample Ward

SEPTEMBER 20, 2010

While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Yes, there are a couple case studies included in the report of organizations using mGive. The best place to look for information on prices and options and even case studies is MobileActive. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Robert Weiner

APRIL 28, 2009

Confidentiality of sharing case studies. Value-based pricing - what is the project worth, including me, the client, and the market (book: Million Dollar Consulting) — you get pragmatic — what is the ROI, what are the metrics and quantification of success? Tags: Consulting NTEN.

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Consultant Structure NTEN Skills 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

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Awareness Tips Social Media RSS 100

NTEN

MAY 13, 2009

There's a great case study from Tom Humbarger. Is the ROI all about the web metrics? Oh, and there's a plethora of case studies. I loved the report so much I twisted MarshallK 's arm -- OK, I just asked -- and he gave us three copies to give away free to NTEN members! Not so much. My favorite?

Community 44

Community Online Case Study Social Media 44

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Social Media and Nonprofits: ROI Case Study Slam NTC in 2008. score out of 5.0).

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

This experiment focused on using metrics to evaluate how engaging content was and recruitment tactics. As she notes in her case study, “The world of social media was quite new to our organization. One of the unanticipated outcomes was the rich discussion we had after everyone shared their case studies.

Social Media 99

Social Media Network Media California 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I also contributed a chapter on the topic to NTEN's Managing Your Technology To Meet Your Mission due out by Wiley I covered the building blocks of a classic ROI process, but translated to a nonprofit context. The basics include: benefits, value, metrics, and financial calculations. I'd love to see some more. .

ROI 66

ROI Results Community Online 66

Tech Soup

APRIL 1, 2014

reviewing email and e-newsletter metrics. During this session, they walked us through a series of case studies. Marketing NTEN NTC' What was once a fairly straightforward field (writing letters of appeal, drafting a newsletter) is now in a tech renaissance. adopting design best practices. building social media campaigns.

NTC 50

NTC Marketing Digital Strategy 50

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Amy Sample Ward

MAY 14, 2009

Read the full case study here. You can read the full case study here. To get started and to review more case studies, visit: [link]. Web metrics, talking to people, emails (who opens, clicks, etc.). Raising awareness and providing local communities a venue for sharing their story.

Tools 100

Tools Tech Map Case Study 100

Care2

APRIL 25, 2009

Leave it to NTEN to create one of the most fabulous nonprofit conferences packed with nptech rock star panelists and valuable sessions to boot ranging from online fundraising to social media and nonprofit technology tools. We'll examine what can and can't be quantified as well as various metrics and analytics tools.

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Conference Technology Myspace Metrics 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

I think NTEN is a terrific example of the rule of thirds. I hope they share a case study about all this! #3. You can find more stories and lots of tips and resources in the WeAreMedia Listening Module and really basic primer from the NTEN Social Media Newsletter. #4 Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

Connection Cafe

JULY 13, 2009

Define your success metrics 4. As for my top tips for online community management: 1. Set expectations about what you can achieve in the community early 2. Have a strong understanding of why you want a community in the first place 3. Make it about your constituents and provide the tools and information most important to them 5.

Community 37

Community Online Benefit Social 37

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) January 15, 2009 | Samer Excellent suggestions!

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

For more NpTech Talk, see this roundup over at the NTEN blog. The good folks at Care2 (Heather Holdridge, Justin Perkins, and James O'Malley) have a detailed case study on the NTEN blog about the top Facebook winner of the recent Case Foundation America's Giving Challenge.

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Nptech Slides Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

NTEN's Call for NTC Sessions - Deadline October 24th. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. A short case study about the Nature Conservancy uses e-metrics.

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Convio API Nptech Summary 50

NTEN

JULY 19, 2012

At the end of a documentary, they provided a text-to-give call to action and were able to track the metrics as the campaign developed. Thinking first about how to reach Millenials and increase their sense of urgency, they started with film - a time sensitive media. Maier sees this as a big benefit to mobile campaigns.

Mobile 61

Mobile Create Strategy National 61

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

Amy Sample Ward

DECEMBER 3, 2012

Here’s a case study of my own! Before I worked at NTEN, I managed the NetSquared program at TechSoup Global. Watching the metrics every week, though, it was clear we weren’t looking just for traffic to the blog. To Link or Not to Link. All of that translated to tweeting out links to blog posts all the time.

Measure 222

Measure Review Network Case Study 222

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. The click through rate, cost per click , and conversion goal are the best metrics in google AdWords. Google adwords metrics/reports tell you about what's happening with the campaign. How to figure that out?

Adwords 69

Adwords Google Game Campaign 69

NTEN

JULY 6, 2011

In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. Are you tracking various forms of data, from conversations to traffic to social media metrics from “Likes” to “Retweets”?

Voice 75

Voice Practice Community San Francisco 75

NTEN

JUNE 3, 2013

NTEN''s Communities of Impact recently conducted a small survey (n=69) of nonprofit professionals asking how their organizations are engaging with data. When you talk data with development professionals, they often think of giving history and campaign metrics. How can we use it? What does it mean for our sector? Stay tuned!

Impact 87

Impact Data NTEN Community 87

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

In our book, “ Measuring the Networked Nonprofit ,” we offer a method for measuring marketing and communications campaigns that integrate social media. Some of the posts shared some great case studies, insights, and tips about each step of the process: Set Goals. Pick Metrics. Want Useful Analytics?

Measure 115

Measure Learning Case Study Metrics 115

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Its available for download here.

Social Media 34

Social Media Trend Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. They define this process as "social media analytics.".

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Social Media Measure Strategy Media 99

NTEN

JUNE 18, 2009

There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas. Metrics and value are an integral part of the ROI process once you have identified the benefits. Metrics and value are an integral part of the ROI process once you have identified the benefits. Metrics are a unit of measure.

Measure 76

Measure ROI Technology Metrics 76