Nonprofit Tech for Good

DECEMBER 20, 2010

Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Are they paid, full-time, part-time?

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs.

ROI 91

ROI Examples Results Social Media 91

Everyaction

MAY 24, 2018

With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. Total online revenue grew by 23% in 2017, after 15% growth in the year before.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

JUNE 10, 2010

There’s a terrific nonprofit track on June 16th with seasoned nonprofit campaigners ranging from Carie Lewis from the Humane Society of the United States to Alan Rosenblatt from Center for American Progress. Energizing Your Base and Online Community Organizing. Social Media ROI. Wednesday, June 16th.

Campaign 58

Campaign Massachusetts DC Washington 58

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tens of millions of people are doing business online. Consider this.

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Social Media Online Advocacy Media 47

DNL OmniMedia

MAY 25, 2022

For example, you can compare this year’s year-end giving campaign to last year’s. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low. Budgeting and forecasting for future campaigns.

Analytics 52

Analytics Org Adwords Metrics 52

Everyaction

APRIL 30, 2018

Clear and simple online donation forms. It’s no secret that more and more people, especially more recent younger alumni, prefer online communication, so it is crucial that alumni are easily able to interact with their alma mater through the internet, including for fundraising purposes. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Clear and simple online donation forms. It’s no secret that more and more people, especially more recent younger alumni, prefer online communication, so it is crucial that alumni are easily able to interact with their alma mater through the internet, including for fundraising purposes. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 23, 2018

Leverage the power of social networks with peer-to-peer fundraising campaigns. This type of social fundraising campaign harnesses the power of that personal network-based trust to help you promote your organization through your existing members. Activate & organize supporters on and offline.

Effective 40

Effective Test Social Media Offline 40

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. However, if you don’t take time to plan, you’ll reduce the effectiveness of your marketing campaigns. Marketing your mission can be a challenge, especially when you have a lot on your plate. But what data should you collect? .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Care2

MAY 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media email Online 28

NonProfit Hub

FEBRUARY 12, 2014

If you calculated your ROI on your latest fundraising event, how would you fare? Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible. Use All Available Online Channels to Promote and Manage Your Events. On second thought, don’t answer that.

Fundraising 65

Fundraising Hosting ROI Captivate 65

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Multichannel is the new normal, and donors want to hear from their favorite charities online. What is the ROI? Position the Ask.

Technology 44

Technology Leadership Offline Demographics 44

Care2

APRIL 5, 2011

Not sure how much your online supporters are worth? Join Jeff Regen of M+R Strategic Services, Adam Scruggs of the Human Rights Campaign and Justin Perkins of Care2, and hear them discuss how rapid, multichannel conversion strategies can turn your new online supporters into multichannel donors. If so, this webinar is for you.

South Africa 59

South Africa Colorado Congo Case Study 59

Care2

MAY 9, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" They are still extremely useful in branding your campaigns so take advantage of them.

Track 41

Track Social Media Media Advocacy 41

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And we should. We value the expertise of our colleagues and welcome any feedback or comments.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And we should. We value the expertise of our colleagues and welcome any feedback or comments.

Advocacy 44

Advocacy Social Media email Online 44

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Collective action goes one step further and uses online engagement to initiate meaningful action. Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event. The My Barack Obama community was built around Barack Obama’s presidential campaign.

Social Media 106

Social Media Media Social Aggregator 106

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Websites, Email & Constituent Management from Laura Quinn: Your website is you, online.

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Online contests that award dollars to nonprofit causes are here to stay. Online numbers don’t always equate offline results. Trust me.

Comment 97

Comment Artist Social Media Hype 97

Care2

MARCH 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The key to growing your online communities is through growing your social capital.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We received 44 online donations in all. By noon it was $500 and by 9 p.m.

Case Study 35

Case Study Local Studies Social Media 35

Care2

SEPTEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Online communities are becoming increasingly more important to their users.

Second Life 28

Second Life Life Social Media Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Online Fundraising Predictions From Around the World. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Social Fundraising: Leveraging On and Offline Connections.

ROI 50

ROI Widget Metrics Cambodia 50

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit?

Mail 34

Mail Social Media Advocacy Online 34

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. For many people who find you online, your website is the organization.

Tools 100

Tools Tech Map Case Study 100

Care2

MAY 31, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Clearly this indicates the importance of contacting new online subscribers as soon as possible.

Social Media 28

Social Media Advocacy Activities Active 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. A couple of takeaways from the interview: Leaders Lead Culture Change. Three years ago, not everyone was convinced that we needed to shift our investment into our online presence.

Story 90

Story Platform Build Organization 90

Tech Soup

MAY 12, 2011

One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. A more recent and timely example is EpicChange 's Mother's Day fundraising campaign. " Many participants agreed that tweets, while short, can be powerful and can elicit action.

Social Media 66

Social Media Twitter Media Social 66

CauseVox

JUNE 1, 2021

Online fundraising sites are powerful tools to help you fundraise. These days, you don’t have to be tech-savvy to have a professional-looking campaign but you want to be sure that it makes a lasting impression and is effective at getting people to take action. Here’s a couple examples pulled from recent CauseVox campaigns.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

There's quite a buzz right now about whether or not " Slacktivism " doing activism online, all the time - can effect change. And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! Will new "online" groups drive their predecessors to extinction?

Comment 95

Comment Social Media Jordan Cancer 95

Care2

MAY 29, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Clearly this indicates the importance of contacting new online subscribers as soon as possible.

Social Media 28

Social Media Advocacy Activities Active 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution. So, yes, please vote for these panels, but .

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Social Media Cancer Jordan Kiva 79

Saleforce Nonprofit

JULY 6, 2021

By extending the Salesforce platform with online and offline payment management capabilities, FinDock customers are able to take full advantage of the Salesforce Customer 360 platform. Now it’s easier to track campaign performance, projected versus realized income, and various insights with regards to payment methods and channels.

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Fundraising Method Channel Donor 116

Connection Cafe

APRIL 21, 2020

At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. If your organization is considering hosting an online auction (or is making adjustments to a previously-planned auction), we’ve got you covered with these strategies. Your data can and should inform your strategy as you plan an online auction.

Charity 30

Charity Strategy Online Virtual 30