M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. It grew from there: more campaigns hired him, and his lists grew.

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Conservancy Influence Mail Headline 78

Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. year over year. in 2016 to 19.3%

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Mail Donor Strategy Files 52

Bloomerang

JUNE 7, 2024

Today’s question comes from a nonprofit employee who wants advice on whether a gift chart is appropriate to raise funds if not in a capital campaign: Dear Charity Clairity, We have an ambitious individual fundraising goal of $500,000 this year – almost 1.5 So, you’re on the right track. I love gift charts as an organizing tool.

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Chart Gift Campaign Goal 73

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Practice Fundraising Guide Channel 235

Nonprofit Tech for Good

AUGUST 4, 2023

In the short-term, older donors are going to give the most money, but younger generations are more likely to give their time, in volunteer hours, serve on an organization’s board of directors, and have connections to corporate giving opportunities. organizations** 11.8% organizations** 23.6% organizations** 25.9%

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Generation Giving North America Method 241

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. What can you learn from campaigns of the past?

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Advocacy Campaign Tips Storytelling 130

TechImpact

NOVEMBER 19, 2013

Start by managing your email campaigns with through a mail service, and don’t forget to integrate the campaign service with your CRM ! Whatever you put after that won’t matter as much, but maybe some information about the cause or project, and your organization to convince those who aren’t quite sold yet.

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email Campaign Tips Hunger 233

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. Website Traffic. Blog Traffic.

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Social Media Metrics Track Myspace 236

Nonprofit Tech for Good

AUGUST 19, 2023

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. They can show some love for your organization quickly, no matter where they are in the world.

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Donation Digital Online Giving 197

Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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Statistics Fundraising Metrics Mail 97

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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Raise Campaign Money Online 59

Top Nonprofits

MARCH 12, 2021

First, we’d recommend considering what’s worked for your organization in the past. In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. From anywhere in the world, a donor can tap a button on their smartphone and contribute to your organization. Appealing to younger donors.

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Trend Campaign Fundraising Mobile 98

NetWits

JUNE 23, 2011

— When creating any fundraising campaign there are two items that should always be on your short list list. In fact, without the two we’ll cover in this post you’re guaranteed to finish your campaign, review the results, and be left wanting. So, what are the 2 key elements of successful fundraising campaigns?

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Campaign Fundraising Maryland Channel 253

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. You don’t want the money you spend on your campaign to be more than the money you raise! Budget for expenses.

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Campaign Effective Fundraising Nonprofit 98

Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. Let’s explore how your organization can adapt to the changes. Fewer return visitors. ” In 2019, Apple updated ITP to version 2.1,

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Impact Organization Track Analytics 46

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

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Marketing Analysis Nonprofit Audience 52

Achieve

MAY 10, 2021

Capital campaigns are multi-year undertakings that can completely reshape how your nonprofit operates. By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. Campaign Planning. Post-Campaign Activities.

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Audience Campaign Phase Virtual 83

Nonprofit Tech for Good

JULY 31, 2020

Did you mail out an appeal at a different time? These assets can cut expenses for your organization.). For example, if you raised $5,000 as the result of a recent solicitation and spent $1,500 in mailing and printing costs to raise this money, your return on investment is $3,500 (Total Revenue: $5000- Total Expenses: $1,500 =$3,500).

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Goal Fundraising Pledge ROI 303

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

Achieve

JUNE 17, 2024

And which donors should you even ask to contribute to each of your campaigns and initiatives? A coordinated strategy can not only ensure continuity across the way that your organization asks for donations but also provide a framework for you to plan future campaigns. What is the best way to build a passionate donor base?

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Donation Fundraising Tips Channel 52

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Learn more about how nonprofit marketing can benefit your organization: What is nonprofit marketing? Types of nonprofit marketing Nonprofit market plan Marketing best practices What is nonprofit marketing?

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Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Sending email newsletters with an attachment is an absolute worst practice that is common with BCC email campaigns.

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email Marketing Data Digital 333

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Review your target audiences , not just focusing on their habits, but what motivates them to engage with your organization in the first place. Here’s how to start.

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Communication Fundraising Test Hints 285

Classy

JULY 9, 2021

If your nonprofit is looking to make a big investment in a particular project, you may have wondered if launching a capital campaign is the right path for you. Capital campaigns are time-limited efforts with a large fundraising goal for a specific need. Read Next: The 4 Phases of a Modern Capital Campaign.

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Trend Campaign Tips Phase 59

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. These proven strategies will lay a strong foundation for your organization and pave the way for future growth. Measurable: Ensure your goal is measurable to track progress and success.

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Guide Fundraising Mail Metrics 52

Bloomerang

FEBRUARY 16, 2024

The services and programs your organization delivers are vital, but improper or ineffective fund management is a disservice to your donors and the people and cause you serve. Your nonprofit’s purpose and mission cannot be fueled by passion alone; your organization needs funds to do the good work you’ve set out to do.

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Effective Donation Management Guide 101

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Social Media: Before You Get Started, Get Organized! However, if you do opt to use your Gmail e-mail account, protect it fiercely.

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Social Media Media Avatar Organization 213

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. A nonprofit CRM helps you keep all this information organized and easily accessible. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Engaging emails.

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Profile Software Nonprofit Donor 91

sgEngage

JANUARY 30, 2024

Your nonprofit determines whether the tool can deliver accurate, helpful insights and whether it’s ready to be used in future fundraising campaigns. These solutions can also help you develop personalized strategies that speak to each donor’s unique needs and interests based on their past interactions with your organization.

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Tools Donor Fundraising Survey 89

EveryAction

JULY 31, 2023

from our friends at Double the Donation The final few months of the year hold great significance for nonprofit organizations as a critical time for fundraising. Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter.

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Gift Guide Calendar Philanthropy 201

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Track and analyze your results. Segment your audience.

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Gift Consultant Audience email 207

Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. It also makes giving more accessible because your donors can contribute to your cause without needing a computer or to visit your organization in person.

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Platform Giving Plugin Pledge 59

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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Practice Online Fundraising Nonprofit 341

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Let’s focus on these four main channels: Direct mail. When they donate.

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Digital Marketing Donor Channel 75

Get Fully Funded

JULY 6, 2022

As an animal-related nonprofit, you often compete with other similar organizations, not to mention thousands of other deserving causes, for every donation. Pet businesses—from kennels to dog washes—are a logical connection to your organization. Fundraising for any nonprofit can be a challenging task. Let’s get started! Sponsor a class.

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Ideas Organization Fundraising Classes 52

Achieve

SEPTEMBER 21, 2017

In September, you decided on the story and wrote the first draft of your direct mail appeal. Now is the time to finalize this piece (which we believe to be the anchor of your year-end campaign). If segmenting your direct mail piece by donor type, consider adding a dynamic sentence or two (i.e., Since the direct mail is the.

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Campaign Mail Channel Story 52

Qgiv

JUNE 29, 2021

According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! Scheduling software can make posting on social media far less time consuming and help you stay organized. The good news?

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Social Media Tools Media Create 89