article thumbnail

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

The key, though, is doing it in a way that delivers maximum ROI. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign.

Facebook 242
article thumbnail

Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing. Individual pledge commitments or reports on pledged revenue by date, campaign, or program can be tracked easily. 3) Little Green Light :: littlegreenlight.com. 1) Kindful :: kindful.com.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

Get more golfers and sponsors to the green with these insider tips to create buzz and promote the tournament. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature.

Charity 77
article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. Yes, we definitely are.

article thumbnail

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI.

Content 260
article thumbnail

Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Green “Donate” button in every issue. My e-newsletter is by far the driving force behind Nonprofit Tech 2.0.

article thumbnail

Five Reasons Why Your Nonprofit Should Hire a Social Media Manager

Nonprofit Tech for Good

Bless the volunteers and interns, but unless they have experience or training in writing web conent, publishing e-newsletters, and launching and maintaining online fundraising campaigns, then they are not going to understand the bigger picture of the strategy behind utilizing social media. can produce significant ROI is a myth.