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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. Visual Content : Visual content, such as images and videos, tends to perform exceptionally well on social media platforms. Develop a content calendar that outlines when and what type of content you’ll post.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Crafting a Member Newsletter Worth Reading: Tips and Content Ideas

Neon CRM

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Let’s get started!

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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. The LightBox Collaborative 2013 Editorial Calendar is here!

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Mark Your Calendars! Google+ Hangout for Nonprofit Organizations

Nonprofit Tech for Good

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI). Google+ is definitely growing on me.

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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. You can download it here. The 2014 LightBox Collaborative Editorial Calendar has arrived! What is it?

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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

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