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Association 4.0—A Playbook for Success

.orgSource

Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. With a growing business, things change, but they don’t get easier. But the typical association model challenges agility. Association 4.0: You have to believe in yourself,” she advises.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. This episode will air on March 30.

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How the Medical Industry Can Find Success with Virtual Trade Shows

AccelEvents

The COVID-19 pandemic has forced many industries into a “new normal”. With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . One way to do this is through virtual trade shows.

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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

Several years ago, my business partner Kevin Ordonez and I, wrote two books. Our goal was to help association professionals navigate a new technological era or Industry 4.0. When we began that project in 2017, we knew business was changing quickly. IT systems and platforms must integrate with overarching business strategies.

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What Will Be The New Normal For The Event Industry?

AccelEvents

COVID-19 has done more than just slow down the event industry—it almost brought it to a complete halt. These restrictions have upended everything from the travel industry to the hospitality industry to Main Street, USA, leaving people wondering, what does it all mean and what comes next? Think Small. Leveraging Social Media.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Yet, today’s consumers are no stranger to the membership model. Subscriptions to everything from television to meals to razor blades are a booming business. Looking to create even more value for your association in the industry? Will you send them additional content resources? Or offer them a discount on membership?

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How the Medical Industry Can Find Success with Virtual Trade Shows

AccelEvents

The COVID-19 pandemic has forced many industries into a “new normal”. With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . One way to do this is through virtual trade shows.