Amy Sample Ward

MARCH 14, 2009

Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Beth Kanter - Beth's Blog. Tweet your questions with the #roi or @amyrsward and we’ll try to get them in!

ROI 100

ROI United States Cancer Stream 100

Nonprofit Tech for Good

JULY 20, 2010

There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 But within a few months it was clear that blogging was the missing piece in my online communications strategy. But within a few months it was clear that blogging was the missing piece in my online communications strategy.

Content 240

Content Ideas Organization New York 240

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

tags: blogging nptech ).   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. . 

Digg 88

Digg ROI Twitter Slides 88

Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) You can read Micah’s full blog post here. Tags: otherblogs roi facebook metrics. for TechPresident.

Case Study 108

Case Study ROI Facebook Studies 108

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media 253

Social Media Metrics Track Myspace 253

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

I just finished my session on ROI as part of the Online Nonprofit Technology Conference - a two-day virtual conference. I presented on ROI and Nonprofit Technology. But the real learning came from a couple of ROI cliff hangers. Paul has to use ROI techniques to help the organization make the best decision.

ROI 85

ROI Slides NTEN Reflection 85

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

Let’s continue the conversation over at the Case Foundation Blog and share our recipes for special sauces. Tags: Fundraising ROI Strategy agc2 case foundation contests. Does the contest have potential for abusing our community’s trust or frustrating them with a platform that doesn’t work well?

Contest 98

Contest ROI Online Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2009

I'm presenting on ROI and Nonprofit Technology on September 17th at 11:30 am. The chapter includes detailed checklists, case studies, and how-to steps for analyzing ROI for nonprofit technology projects. I'm going to start with a very brief primer on ROI which will provide a basic overview of the concepts.

ROI 82

ROI Technology Ipod NTEN 82

Beth's Blog: How Nonprofits Can Use Social Media

JULY 21, 2009

Tags: ROI. In another hour, I'll be doing one of the Chronicle of Philanthropy chats - you can submit a question here. This post is my place holder where I post the questions, answers, follow up questions, links, and reflections. .

ROI 93

ROI Comment Social Media Conversation 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?

ROI 91

ROI Learning Reflection Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. Meanwhile across town in DC, there was another nonprofit social media gathering taking place at Google Headquarters, there were also presentations and discussion on social media ROI.

ROI 78

ROI Social Media Metrics Conference 78

Amy Sample Ward

JANUARY 18, 2010

Earlier today I followed a link from Twitter to an archived guest post on Pamela’s Grantwriting Blog by Aerin Guy. Is ROI limiting our community impact? .’s ’s focus on community, the idea of ROI doesn’t make sense. ROI asks how many email subscribers; ROE asks how many people send you emails.

Community 179

Community ROI Facebook Evaluation 179

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

NTEN

JANUARY 14, 2009

Tracking the first part is easy, whether you're using direct mail, TV ads, email, or your blog. How would you measure the ROI of the video? . No: that just measures quantity, the line between your organization and a blog post with your video in it. You need to follow the lines between that blog post and everywhere else it goes.

ROI 66

ROI Social Media Media Social 66

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

tags: blogging nptech ). I'm going to start the session with an overview of ROI thinking - mostly making the point about how measurement is more than math, but how it can help you figure out what is and what isn't working in social media.    I've done it with a lot of story telling and loads of humor. 

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? No doubt, the listening also provides great content ideas for their blog.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

AUGUST 29, 2010

published its first blog post. In fact, what I have discovered over the last year is that blogging was the missing piece in my social media strategy. 10 Most Popular Blog Posts :: Year One: Views. Five Simple Ways Nonprofits Can Measue Social Media ROI. Tags: Blogging Social Media. Keep up the good work.

Celebrate 235

Celebrate Tech Social Media Nonprofit 235

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. Blogging: 10 Hours Weekly.

Social Media 249

Social Media Media Ning Social 249

See3

DECEMBER 4, 2007

Our tag line at See3 is “Empowering Nonprofits by Powering Their Media&# Nonprofits have tag lines also. Our tag line at See3 is “Empowering Nonprofits by Powering Their Media&# Nonprofits have tag lines also. It’s good to have a tag line that’s hard to argue with.

Tag 40

Tag FAQ New York Newsletter 40

Nonprofit Tech for Good

NOVEMBER 29, 2010

Blog: BigCatRescue.org?/Blog. We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.

Social Media 263

Social Media Interview Examples Media 263

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. Betsy Harman, on Beth's Blog. My friend Beka referred me to this fabulous 28-page Social Media ROI report from Peashoot. Q: But aren't blogs risky?

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Submitted by Peter Campbell, publisher of Techcafeteria Non Profit social media maven Beth Kanter blogged recently about starting up a residency at a large foundation , and finding herself in a stark transition from a consultant’s home office to a corporate network. Tags: guest blogging ROI.

ROI 50

ROI Policy Hunger Literacy 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

I'm honored to have a chapter in the book about ROI and you can hear geek out about it here. I'll be presenting about ROI as it pertains to investing in technology infrastructure or systems, not just social media. Special Beth’s Blog Offer, $262.50 : Use the code “ BETH ” for a 25% discount! Tags: promotion.

Conference 87

Conference Technology Online Chapter 87

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog. Tags: ROI. Well, back to packing up the house for the big move.

ROI 50

ROI Social Media Media Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I posted my slides and notes on my blog. You must be able to attain ROI. Here's the list: Amy Sample Ward, Building Blocks of Social Media.

ROI 50

ROI Social Media Reflection Question 50

Nonprofit Tech for Good

NOVEMBER 21, 2010

Blog: pancan.org/blog. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. Tags: The Book. Organization: Pancreatic Cancer Action Network. Organization Size: Medium. Name: Allison Nassour.

Cancer 225

Cancer Los Angeles Social Media Action 225

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

On June 25, 2009, I announced on my blog that I was five days away from a cross-country move and knew it would disrupt my routine, including my blogging routine. I didn't want the stress of writing posts or the stress of having a blog go dark and disappoint loyal readers. I've even lived blogged my vacations.

Reflection 76

Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2009

I've been doing a lot of thinking about "ROI, Social Media, and Nonprofits" in preparation for a book chapter and several upcoming presentations, workshops, and webinars over the next couple of months. I've also been thinking about traditional ROI processes in the nonprofit technology context. Tags: ROI listening.

ROI 50

ROI Social Media Process Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

See3 Blog writes about the advantages of the Convio Face App (integration with organization's Convio database) and the limitations (can only run one Facebook app at time). The Non-Profit Tech Blog drills down deeper on the limitations and suggests waiting before adopting. This week was Blog Action Day for the Environment.

Convio 50

Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Tags: ROI. If you are attempting to translate benefits into dollar amounts, particularly intangible benefits - make sure you have a credible formula that you can explain to your executive director in under 5 minutes and that is credible.

ROI 50

ROI Benefit Director Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Should also note, re.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Nonprofit Tech for Good

JULY 28, 2010

I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). It’s a good thing I did or this blog and my communities on Twitter, LinkedIn, YouTube, and now Foursquare would likely not exist. Tags: Uncategorized Social Media.

Social Network 193

Social Network Community Network Myspace 193

Nonprofit Tech for Good

DECEMBER 30, 2009

3) Does your nonprofit have a blog? [ [link] ]. 43% Yes… our organization blogs regularly. 14% No… no plans to launch a blog. 1% Yes… they donate on our website after reading something on our blog. Related Posts: Tags: ROI (Return on Investment). [ [link] ]. 13% Check/snail mail.

Results 193

Results Communication Strategy Myspace 193

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Post, Post It Passion Exercise from Youth Noise, Youth Summit Blogging and New (to me) Blogs Blogging 101 Community Blogging describes how to avoid the slow hard agonizing death of a blog: Make it a team effort. This articles provides some excellent tips and strategies for a successful group approach to blogging.

Nptech 50

Nptech Tag Facebook Wiki 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

What reading level is your blog? Most NpTech blogs are high school level. As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. What do you think? This is a must-read.

Social Network 50

Social Network Nptech Tag Network 50

AFP Blog

JANUARY 21, 2009

The ROI of Online Giving | eJewish Philanthropy: The Jewish Philanthropy Blog: "# Online tools help nonprofits acquire, cultivate and renew donors with minimal ongoing cost.# Tags: NPOnlineFunrdaising NPtech NPOnlineGiving. An online presence delivers immediate assistance.# It extends your reach globally.".

Philanthropy 20

Philanthropy ROI Online Giving 20