Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

The model works well because it helps organization identify incremental improvements and build their capacity. We started with doing the assessment in the social media measurement peer group to answer these three questions: What level of social media practice is your nonprofit? What’s needed for improvement? Case study is here ).

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Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

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ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? That’s also how we’ve been able to obtain more resources to handle the volume we have.&#. Do those people do what you want them to do, like advance the mission of your organization?

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Measure Social Media Survey Relationship 100

Care2

AUGUST 22, 2013

For each major marketing initiative answer the following questions. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Look for opportunities to test different calls-to-action and other key content that is important to your organization. test different images, ad copy, and targeting.

Online 71

Online Tips Calendar Test 71

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. Here are 6 questions and answers from the experts on nonprofit website design best practices: 1. What are the most important website metrics to measure? Allison: It depends.

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Design Websites Practice Philadelphia 35

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor?

Technique 44

Technique Analytics Google Test 44

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

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Social Media Map Strategy Media 102

Neon CRM

MAY 17, 2023

When you send a fundraising email can be the difference between improved engagement metrics (open rate, click-through rate, donation amount, etc.) That begs the question: What’s the best time to send a fundraising email? We paid close attention to key email engagement metrics, including email performance by time of day.

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email Time Fundraising Benchmark 69

Connection Cafe

OCTOBER 25, 2016

Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention. Bring your questions and you just might earn a candy bar for your efforts. 1:30 PM – Game Changing Tests to Try Now!

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Podcast Benchmark Blackbaud DC 20

NonProfit Hub

MARCH 10, 2015

Instead, focus on the metrics that affect revenue. Google Analytics gives you lots of metrics to watch — but there are only three that directly contribute to revenue.”. Your organization’s value proposition answers the question: “Why should I give to you, rather than some other organization, or not at all?”

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Share Tips Fundraising Test 28

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Research Questions. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? If we set up Goals, reviewing them post-launch is another great success metric.

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Analytics Design Research Process 37

Nonprofits Source

JANUARY 23, 2023

Their experts will write and test ad copy to maximize your impressions and clicks. That way, you’ll never question your ad performance. A/B testing. By testing different versions of your ads, they’ll discover exactly what inspires your audience to take action. Account testing. Reporting and analytics.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Test and tweak.

ROI 50

ROI Social Media Slides NTEN 50

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

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Social Network ROI Social Media Network 74

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

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Ideas Guide Online Fundraising 94

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Bloomerang

JULY 20, 2023

Before the demos, compile questions you have about using the software solution. Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself. Some solutions allow you to track key metrics via an online dashboard for various campaigns.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. The 3 Most Frequently Asked Google Analytics Questions. Avinash Kaushik says that some reports are more important than others and it comes down to a few essential questions.

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Screencast Analytics Measure Web 50

Whole Whale

JUNE 1, 2023

This helped manufacturers with guardrails and benchmarks that should be reached before putting it in the hands of the public. Put another way, the level of safeguards and testing should proportionally increase with the risk of harm to people. We think rule 1 should be doing no harm, so 0% is the threshold on this test.

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Teen Test Advice Review 52

Cloud 4 Good

NOVEMBER 4, 2021

The second phase is more focused and concentrates planning on migrating specific business processes, testing, launching, and change management. It is critical to outline dates clearly and to accommodate a period in which vendors can ask questions of the RFP issuer and have time to respond appropriately.

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Process Interview Phase Map 92

Neon CRM

MAY 31, 2023

Take this 6-question quiz to get a customized list of CRM vendors that will best fit your nonprofit based on your budget, size, and functionality needs. Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now Social Media Another important channel for donor communication is social media. Which CRM is right for me?

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Donor Management Guide Retention 52

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! While this sounds great, the real question becomes: Are you doing everything you can to maximize your investment into email marketing? It sounds like a silly question, but 46% of marketers say they use more than one email service provider (ESP).

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email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. They define this process as "social media analytics.".

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Social Media Measure Strategy Media 99

Bloomerang

NOVEMBER 13, 2021

But most importantly, we love for these sessions to be interactive, so feel free to chat in your questions and comments along the way. There’s a chat box and a questions box. If you use the questions box, it might be a little bit easier to call out your question, but we’d love to hear from you.

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Report Measure Impact Process 78

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

It helps me to understand the questions, concerns, and everyday context of many nonprofits that want to embrace emerging media like social or mobile and to design and build peer exchange programs or Train-the-Trainers programs. It also helps to break down your goal into monthly or quarterly benchmarks.

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Facebook Network Metrics Nonprofit 101

Forum One

DECEMBER 13, 2023

Since 2012, Educational Testing Service (ETS) has engaged Forum One to design and build more engaging, interactive reports to share the NAEP results, including the most recent 2022 Nation’s Report Cards for Mathematics and Reading , with data at the national, state, and district levels.

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Celebrate Award Colorado Museum 68

Forum One

DECEMBER 13, 2023

Since 2012, Educational Testing Service (ETS) has engaged Forum One to design and build more engaging, interactive reports to share the NAEP results, including the most recent 2022 Nation’s Report Cards for Mathematics and Reading , with data at the national, state, and district levels.

Celebrate 46

Celebrate Award Colorado Museum 46

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard. Don’t over-optimize.

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Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

To follow the Twitter stream or ask questions or make comments, use the #ROI hashtag. So I tweeted, questions and links, to see what each member thinks. Back into my cubicle turning, all the questions within me burning, Soon again I started tweeting more strategically than before. Tis a test and nothing more!'.

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ROI Social Media Slides Media 76

Bloomerang

JUNE 25, 2021

Ask questions as we go along. There’s a Q&A tab, so put your questions in the Q&A tab. And in order to do an audit and assessment, you have to know what your baseline data is so that you can create some goals around that and then benchmark against those goals. Robin, we got a lot of questions. Yes, right?

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Database Donor Video Mail 65

Care2

NOVEMBER 6, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Test, test, test.

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Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Test, test, test.

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Mail Social Media Online Fundraising 28

Connection Cafe

DECEMBER 22, 2013

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. So, start testing- the sooner you do, the sooner you can start converting new donors. Curious about what other findings are reported in the study? Connections.

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Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2012

Their reach metric exceeded their most popular post by 11,000, they got the more meaningful comments and more likes/shares since they started their page. In addition, the newspaper used their toolkit content to write a feature. So, benchmark your unlike and hide percentage and if it is higher than 2%, evaluate the tone of your posts.

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Measure Facebook Help Arkansas 103