Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 4, 2013
Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. But bench learning can be richer than simply collecting numbers.
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