Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Benchmark 103

Benchmark Social Media Global Project 103

sgEngage

JUNE 6, 2024

Work closely with administrators to identify reports that need to be run and the metrics to track during the campaign, which will inform your fund setup and gift entry process. Capture and track this information for benchmarking purposes. Review reporting. Fine-tune your fund setup.

Database 79

Database Goal Campaign Phase 79

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

Care2

SEPTEMBER 30, 2014

The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. You need this information to tailor appeals to different segments of your list. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising'

Studies 78

Studies Online Fundraising Nonprofit 78

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. The report is chock full of amazing and interesting information you can use to make better decisions about your online campaigns. We have a case study of a mobile/email campaign integration that yielded great results.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! How's that work?

Metrics 55

Metrics Benchmark Rate Newsletter 55

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs.

email 100

email Spam Money Fundraising 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Photo by Monster Today is Information Overload Awareness Day. The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Take my information overload quiz. Mapping Strategy to Metrics, Benchmarking, and ROI.

Awareness 100

Awareness Tips Social Media RSS 100

sgEngage

NOVEMBER 10, 2023

57% of donors are enrolled in a recurring giving program, up 46% from the previous year according to a 2023 360MatchPro study. Your platform should provide several methods for donating, generate receipts for tax purposes, and allow for modification of the donor’s payment information. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. Overall, the report is well done and shows the information in a visually appealing manner (I’ll admit that I took a few extra copies!).

Benchmark 50

Benchmark Convio Trend Statistics 50

NTEN

MARCH 27, 2013

With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! Million advocacy actions You can get the complete report -- including important reference information like definitions of terms and metrics -- for free. We analyzed the results of: 1.6

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Studies show that 88% of total dollars raised come from only 12% of donors —these are your major donors. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% Especially when study after study shows that plain text-based emails perform the best. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Schenekenberg. Data Analysis. Respond here.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

The Zoetica Salon is a free online space for peer knowledge sharing, but we hope to distinguish it from the informal knowledge sharing that happens daily on the web or behind pay walls. Ymca of Metro Chicago Facebook Case Study. There are specific metrics for specific platforms. NTEN – E-Nonprofit Benchmark Study.

Measure 101

Measure Social Media Media Benchmark 101

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Care2

FEBRUARY 17, 2015

We hope this research provides an initial benchmark that we can all learn from and build on together. Data from the survey will be shared in multiple formats this Spring,including a full report, webinars, and case studies. But to get this information, they need your help. The survey should take about 15 minutes to complete.

Adopt 28

Adopt Survey Digital Learning 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

Social Media Initiative Guide: This guide from Spreadfast, a social media management tool vendor, has some great tips and ways to think about Key Performance Indicators, tactics, and metrics. I like to see a digital IQ study focused solely on nonprofits – one that analyzes it by budget size.

Resource 96

Resource Jordan Benchmark Calendar 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

What are the valued metrics? While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. How much are nonprofit organizations spending on social media? What are the returns? I mentioned this on Twitter.

Social Media 92

Social Media Survey Media Social 92

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Getting accurate data and the right information. Organizational Culture.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Be a digital curator with your electronic information, not a packrat.

Social Media 98

Social Media Media Tips Social 98

Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. Provide a list of activities and links to more detailed information on your website. Craft a Series of Email Messages.

email 36

email Support Online Template 36

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. Download the full report today!

Metrics 52

Metrics Rate Social Media Nonprofit 52

NTEN

AUGUST 25, 2011

It's probably the easiest calculation you can make that still produces valuable information for your organization. We're always looking for new metrics. Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. It's always worth a shot. Just don't try it too often.

Rate 61

Rate Open Benchmark Mail 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Communicate with your fans regularly just to stay in touch or with special news, offers and information. According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Why is this important? Open rates and click-throughs are holding steady.

Facebook 97

Facebook Stats Los Angeles Tips 97

Connection Cafe

APRIL 26, 2018

James Wiley: What is critical about #GivingTuesday are the additional metrics outside of how much money institutions raise. And being able to track performance and trends is vital in informing those key decisions as the future of our educational institutions is being considered.

Education 23

Education Trend Conversation Giving 23

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. Where do they get the information?  She also mentioned a measurement dashboard that integrates social media metrics along with pr and web analytic measures. I got to meet KDPaine at the eMetrics Summit!

Social Media 50

Social Media Relationship Media Management 50

Connection Cafe

AUGUST 9, 2013

Your constituents now expect to receive relevant and interesting information in every email. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Tech Soup

AUGUST 6, 2015

You hear lots of your colleagues agree about how great it would be to have this information. To be effective, you need some more information from your co-workers, but something has changed since that initial meeting. What if you brought in lunch for the office if you were able to hit key benchmark goals? So, what next?

Culture 36

Culture Data Create Case Study 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I need get rid of clutter, but I first need to do the redesign thinking process before getting into the details of the information design, look, and feel. I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. And, I also need to make my information tracking a bit more systematic.

Goal 50

Goal ROI Wiki Metrics 50

NTEN

NOVEMBER 19, 2014

Which is why we’re excited to invite organizations to participate in M+R and NTEN’s 2015 Benchmarks Study to help determine this year’s industry standards for online fundraising, advocacy, and list building. Still not clear on what Benchmarks is or why you will love being a part of it? In a hyphenated word: super-awesome.

Benchmark 99

Benchmark Studies Nonprofit Metrics 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. E-Metrics Panel Presentation.

ROI 50

ROI Widget Cambodia Metrics 50

Connection Cafe

MAY 22, 2013

Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor? Gather information and resources – Benchmarks and tips are a great start. Scientists try to isolate one key variable to study.

Technique 44

Technique Analytics Google Test 44