sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Nonprofits should promote the message that making a recurring gift is easy and it creates a lasting impact.

Donation 52

Donation Blackbaud Retention Gift 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. Creating a donor-centered experience is vital for both immediate results and long-term retention. A $50 gift today helps make sure no family and no child is hungry this year.”

email 98

email Giving Template Gift 98

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. Sustainers.

Retention 37

Retention Donor Online Research 37

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Increase Donor Retention: Creating an intentional, documented plan outlines next steps to be taken with a donor. Getting Started.

Database 52

Database Track Donor Management 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Here’s how you can learn from data about these donors: Average gift size. Determine how much donors contribute via recurring gifts, on average. Organize them into groups based on their gift sizes.

Analytics 52

Analytics Data Giving Metrics 52

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. 3) Launch a Tribute Giving Program.

Practice 339

Practice Online Fundraising Nonprofit 339

NetWits

AUGUST 8, 2012

Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. The Importance of Moving Donors Offline.

Offline 219

Offline Donor Online Fundraising 219

Allegiance Group

FEBRUARY 14, 2023

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving. year over year.

Mail 52

Mail Donor Strategy Files 52

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. sure also to include the overhead rate of staffing and running your nonprofit. But when setting your total fundraising goal, you can include the actual overhead rate.

Action 73

Action Report Practice Fundraising 73

Connection Cafe

APRIL 1, 2020

Perhaps they ask for their monthly gift support to be put on pause for 3 months. These events can cause a metric like retention or new donor acquisition to swing up and down. The world is going to face economic challenges and there are various key metrics to monitor as this happens.

Environment 46

Environment Teach Fundraising Lesson 46

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Supporters either send a donation amount to be charged to their mobile carrier (text-to-give) or are sent a link to your online donation form (text-to-donate) where they can submit a gift. Donor stewardship challenges.

Mobile 56

Mobile Guide Giving Fundraising 56

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. GivingFuel Platform overview: GivingFuel offers donor management and fundraising software at affordable rates.

Software 84

Software Free Tools Adobe 84

Connection Cafe

MAY 13, 2019

The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . This report unpacks some of the key ways these strategies have had an impact on retention, reactivation, acquisition and donor migration (upgrading and downgrading).

Report 21

Report Strategy Giving Analysis 21

NonProfit Hub

JUNE 8, 2016

It’s understandable why Retention Fundraising author Roger Craver chose Burnett to write the forward for this book. Unfortunately, many fundraisers accept low donor retention as a fact of life. We asked Craver about how to make a case for retention activities if you need to enlist your colleagues and leadership in the process.

Track 28

Track Donor Retention Metrics 28

Nonprofits Source

OCTOBER 4, 2023

For example, Double the Donation’s matching gift auto-submission tools integrate with leading CSR software providers like Millie, POINT, Selflessly, and Givinga. Let’s say an employee gives to a nonprofit that uses Double the Donation, the world’s most popular matching gift tool. Then, the software will complete the request for them.

Software 52

Software Business Guide Companies 52

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird.

Channel 118

Channel News Mail Blogger 118

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Show appreciation to volunteers.

Volunteer 87

Volunteer Program Roles Training 87

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? 10x Higher Transaction Rates and Revenue. But, what if it didn't have to be that way? And for brands, they work.

email 55

email Marketing Registration Nonprofit 55

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. According to Neon One’s 2023 Nonprofit Email Report , That’s one of the words in a subject line that absolutely kills open rates.

Statistics 98

Statistics Giving Fundraising Benchmark 98

DNL OmniMedia

DECEMBER 13, 2021

Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g., recurring gifts, planned gifts, and tributes), and process donations. Bloomerang offers the following core features: An interactive dashboard that shows a nonprofit’s donor retention rate and suggestions to elevate it.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Care2

MARCH 23, 2009

When mail donors do give online, they tend to give higher average gifts. Direct Mail response rates continue to decline. Online donors have slightly lower retention rates overall than traditional donors. Tags: Case Studies Direct Marketing Nonprofit Benchmark Studies Online Fundraising.

Channel 42

Channel Case Study Fundraising Offline 42

Bloomerang

JUNE 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Enable recurring gifts Invite donors to become recurring supporters by offering a monthly donation option on your donation page.

Ideas 94

Ideas Guide Online Fundraising 94

Connection Cafe

OCTOBER 25, 2016

Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention. 1:30 PM – Content Strategy and Constituent Personas. Friday, Oct 28.

Podcast 20

Podcast Benchmark Blackbaud DC 20

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Online donors give much larger gifts than traditional donors. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

NOVEMBER 2, 2017

If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! Although all event categories saw a decline in participation last year, fundraising revenue did not decrease at the same rate because of the strong showing in fundraising performance by those who did participate.

Data 20

Data Studies Raise Stats 20

Bloomerang

JULY 20, 2023

After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Share the gifts they’ve made. Supporters set up their own online donation pages and solicit gifts from their friends and family. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 77

Ideas Online Fundraising Tips 77

Care2

MARCH 23, 2009

When mail donors do give online, they tend to give higher average gifts. Direct Mail response rates continue to decline. Online donors have slightly lower retention rates overall than traditional donors. Tags: Case Studies Nonprofit Benchmark Studies Online Fundraising Direct Marketing.

Channel 28

Channel Fundraising Case Study Offline 28

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% made another gift during 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. The national average is 45.5%—but

Retention 34

Retention Donor Rate Gift 34

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Connection Cafe

SEPTEMBER 3, 2015

Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle. Whether it’s a $25 gift or a $25,000 gift, our donors have to know that they matter. Never heard of the $FG report? Out of all the statistics in this report, this one struck me the most.

Report 20

Report Donor Demographics Statistics 20

NonProfit Hub

FEBRUARY 18, 2021

However, much can be learned from analyzing even a single year and comparing yourself to industry benchmarks. Donor Retention Rate. Without question, your donor retention rate is one of the most important fundraising metrics. The closer your retention rate is to 100%, the better.

Metrics 87

Metrics Fundraising Retention ROI 87

Neon CRM

MAY 31, 2023

You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. Sound good?

Donor 52

Donor Management Guide Retention 52

sgEngage

FEBRUARY 15, 2024

Its payment platform processed donations from millions of generous supporters in 44 countries who flooded the foundation with critically needed gifts. The fund chose Blackbaud Raiser’s Edge NXT donation forms and processed gifts using Blackbaud Merchant Services. Real-time updates produce a slight increase in your acceptance rate.

Process 84

Process Donation Blackbaud System 84

Qgiv

JULY 12, 2021

Matching Gifts Statistics. Online gifts made up roughly 13% of online gifts in 2020, up from 8.7% Online gifts across all nonprofit subsectors averages $148. Open rates for nonprofit emails is between 15% and 17.5%. The average one-time gift from email fundraising is $57. The average monthly gift is $20.

Statistics 116

Statistics Raise Fundraising Social Media 116

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? We will improve overall donor retention by 5% (to 50% overall) by creating and implementing a donor-centered stewardship plan. Benchmarks to hit along the way. Major Gifts: The Ultimate Guide to Kickstart Your Program. Who are our most loyal donors ?

Guide 127

Guide Fundraising Social Media Channel 127