Bloomerang

JANUARY 6, 2025

The retention metrics that matter Retention is your single most important metricthe easiest, fastest, and most affordable way to raise more money. Use this handy retention calculator to get started. Measure your retention in three ways: 1. One year, you might raise more money and see your average gift size increase.

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Metrics Fundraising Retention Donor 105

The NonProfit Times

DECEMBER 18, 2024

Fundraisers at nonprofit hospitals have three major priorities: major donor development, retention and upgrade of donors, and fueling growth of the donor pipeline. Nonprofit hospitals had an average retention rate of 38%, a 19% increase from the 2022. It has more than doubled since 2022.

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NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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Retention Donor Effective Strategy 66

Pamela Grow

JUNE 10, 2025

Here’s a sobering statistic: Only 23% of first-time donors give a second gift according to the Association of Fundraising Professionals’ latest research. They made their gift, got a tax receipt, and then… silence. Let that sink in for a moment. No personal acknowledgment. No story about impact. And the results?

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Retention email Donor Strategy 59

sgEngage

JULY 5, 2022

Employer matching gifts offer key advantages to nonprofit organizations that strategize for and receive the source of funding. In regards to the key question of “are corporate matching gifts and donor retention levels related?” What to Know About Donor Retention. The Correlation Between Matching Gifts and Retention Rates.

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Retention Gift Donor Program 105

Nonprofit Tech for Good

JULY 17, 2022

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. Revenue from recurring donations is far more predictable than revenue from one-off gifts. There’s no need for repeat solicitation with recurring gifts.

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Donation Nonprofit Donor Gift 354

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Retention Gift Donor Pledge 119

Nonprofit Tech for Good

MAY 27, 2023

These consistent gifts, known as recurring donations, help your organization’s long-term fundraising success and retention goals. More Donations According to research on nonprofit giving , the average recurring donor will give 42% more in one year than those who give one-time gifts.

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Donation Guide Nonprofit Retention 270

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? of the donors who made a gift in 2019 made another gift in 2020. That means more than half of donors who made a gift in 2019 didn’t make another one in the following year! The Donor Retention Crisis—and Why It Matters. I’d bet not. .

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Retention Donor Rate Issue 116

Bloomerang

JUNE 3, 2022

Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. Dear Charity Clairity, When you write “the average dollar retention is just 47%,” I’m not sure what that means. Purpose of gift. — Stats Nerd. How much more or less did they give?

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Retention Rate Stats Donor 116

Candid

DECEMBER 11, 2024

Here are some steps you can take to improve online giving and receive more gifts: Have a donate button in your websites top navigation. Prominently display your value proposition so reactive donors can connectdespite their emotional statewith the impact of their gift and your mission. Dont only ask them for money again.

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Donor Giving Time Donation 105

NonProfit PRO

SEPTEMBER 4, 2024

Average gift size down? Retention rates declining? Is your donor pool shrinking? Feel like you’ve tried everything? The Nonprofit’s Guide to Donor Science will challenge everything you thought you knew about effective donor acquisition and fundraising by showing you how to revolutionize your process with our new-world approach.

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Fundraising Data Retention Donor 214

Charity Village

JUNE 29, 2023

However, despite the nonprofit industry’s average donor retention rate of 45%, organizations all over the world are struggling to keep their donors coming back for more.

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Retention Technique Gift Donor 98

Charity Village

JUNE 19, 2023

Interested in learning more about advanced techniques for donor retention? However, when we think about how we’re going to reach ambitious fundraising goals, nonprofits frequently turn to […] The post Cracking the code: Understanding and analyzing your donor retention rate appeared first on CharityVillage. Register now!

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Retention Rate Donor Technique 105

Bloomerang

DECEMBER 13, 2022

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

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Retention Donor Nonprofit Gift 130

Nonprofit Tech for Good

DECEMBER 19, 2022

What is your engagement rate? Like organic reach, engagement rates are at an all-time low. Currently, the average engagement rate for nonprofits on TikTok is 7.6% and 1.95% for Instagram Reels. Most right bars on nonprofit websites are left black, but click-through rates are often higher than links in navigation bars.

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Trend Fundraising Digital Marketing 331

sgEngage

APRIL 30, 2021

These trends offer h ealthcare organizations t he opportunity to grow this donor support th rough stewardship and retention. . . Trend: Fewer Donors, Larger Gifts. 66% retention rate for multi-year, online-only donors. ALL SIGNS POINT TO DONOR RETENTION. Healthcare organizations raised $4.9B

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Retention Philanthropy Trend Donor 122

Nonprofit Tech for Good

NOVEMBER 8, 2019

On average, nonprofits who launch a monthly giving program boost their donor retention rate by up to 90%, so it’s important to spotlight your monthly giving program on social media, emails, and your donation form itself for Giving Tuesday. . Monthly Gifts: A Perfect Way For Millennials To Pitch In .

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Program Giving Pledge Gift 263

Nonprofit Tech for Good

MARCH 20, 2024

Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [

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Statistics Fundraising Online Nonprofit 243

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. In fact, you can immediately acknowledge each gift through your fundraising CRM.

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Fundraising Strategy Nonprofit Social Media 295

Bloomerang

NOVEMBER 21, 2024

What was our average gift amount? What was our retention rate year over year? Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. November 11-20 Train all staff to handle last-minute donor requests, like processing gifts online or accepting stock gifts.

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Calendar Fundraising Social Media Gift 111

Bloomerang

DECEMBER 12, 2024

Donation thank-you emails Expressing gratitude after donors give is widely accepted as one of the most effective ways to increase donor retention. By sending donors thank-you emails within 24 hours of their gifts (and ideally as soon as possible), you can demonstrate their gifts’ impact and build long-term relationships with them.

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email Marketing Guide Nonprofit 95

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. Recurring Giving Benchmarking Analysis , retention rates for recurring gifts can be upwards of 90%, compared to 40% for one-time gifts and a single-digit rate for one-time peer-to-peer gifts. . Conclusion.

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Retention Donor Fundraising Strategy 131

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Going back to response rates, those can vary based on a number of factors inside and outside of your control.

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Mail Retention Donor Practice 130

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . So help your colleagues by asking away.

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Donor Rate Retention Mail 131

Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day. It’s one of the most high-profile fundraising days of the year.

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Retention Donor Gift Donation 98

sgEngage

MAY 30, 2024

Employee retention is critical for the health of any organization, particularly for nonprofits. High retention leads to better outcomes all around as the organization saves money and develops stronger performers internally. Plus, as a manager in a nonprofit, retention is a key component of your job.

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Retention Management Tips Nonprofit 111

Neon CRM

MAY 28, 2025

Volunteer retention strategies, like donor retention strategies, are an important way to keep your biggest supportersthe loyal folks who volunteer their timeengaged. Get the Report Volunteer Retention Strategies Are Easier With the Right Tools The best way to prioritize volunteer retention? Heres the formula!

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Volunteer Retention Strategy Tips 90

sgEngage

NOVEMBER 4, 2024

In that same spirit, we asked some of our favorite fundraisers to share their best piece of fundraising advice, as a way of paying it forward to other gift officers. Tracey Harrow, private elementary school Make a Special Swag Delivery to Major Donors “Members at the two highest levels receive physical gifts.

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Tips Fundraising Ideas Share 105

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 134

sgEngage

NOVEMBER 20, 2024

This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. How to Measure: Use metrics like sponsorship revenue growth, cost of acquisition, and renewal rates to evaluate which partnerships are delivering the best financial returns. Tell a compelling story that pulls at the heartstrings.

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Professional Fund Model Tips 98

NonProfit PRO

MAY 27, 2025

By keeping donors on branded pages and using smart prompts, default monthly options, and impact-driven messaging, CrowdChange increases conversion rates and donor retention.

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Conversation Donor Retention Gift 130

Bloomerang

FEBRUARY 12, 2025

Break it down by revenue streamindividual donors, grants, corporate giving, events, major gifts, etc. Knowing your donor retention rate is crucial. If your attrition rate is high, your first goal should be to understand why your attrition rate is high. What was our ask rate? What was our grant success rate?

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Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. 7) SalesForce :: salesforce.com.

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Relationship Software Management Nonprofit 240

Nonprofit Tech for Good

DECEMBER 2, 2023

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. Donors are looking to stay connected to and support the organizations they care most about, and a recurring giving program helps donors break a larger gift into smaller, more affordable portions.

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Trend Fundraising Donor Donation 324

The Modern Nonprofit

FEBRUARY 4, 2025

Donor Retention Rate What It Is : This metric tracks the percentage of donors who continue to give to your organization year after year. Segment your retention rates by donor type, such as recurring donors or major gift contributors, to gain deeper insights. The 5 Key Fundraising Metrics 1.

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Metrics Track Fundraising Nonprofit 52

Nonprofit Tech for Good

MARCH 20, 2018

4) The average monthly donor will give 46% more in one year than those who give one-time gifts. 7) Over the last 10 years, donor retention rates have been consistently weak – averaging below 50%. Source: Network for Good. 3) Email accounted for 26% of all online revenue in 2017 and grew 15% over 2016. Source: Benchmarks.

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Stats Fundraising Online NGO 248