Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising. Why is that?

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Benchmark Advocacy Studies Metrics 76

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. Nonprofit Benchmark Studies' First time gifts grew 3%.

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Benchmark Studies Money Raise 70

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Shorter tweets, on average, receive more retweets, more impressions, and more link and profile clicks. Include a link in your tweets as often as possible.

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Twitter Practice Social Media Nonprofit 355

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done.

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Relationship Raise Tips Fundraising 208

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. Overview of Blackbaud Fundraiser Performance Management. How do we know this? Let’s dive in.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).

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email Raise Cancer Info 230

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Retention rate (of participants, team captains, team members).

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Metrics Benchmark Fundraising Stats 42

Connection Cafe

MAY 9, 2013

Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Key Numbers in Peer-to-Peer Fundraising. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Nonprofit Tech for Good

SEPTEMBER 20, 2018

By Nathan Hill , Optimization Evangelist at NextAfter , works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes. While there’s a ton of insightful data I could share, there are 5 must-know recurring giving stats I want you to know.

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Stats Giving Fundraising Gift 262

Tech Soup

MAY 4, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Email open rates remained steady at around 20% but click-through rates declined. Tags: Donors Fundraising News Online Fundraising Online Fundraising Running Your Organization.

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Stats Online Giving Convio 43

Connection Cafe

JULY 12, 2013

In my previous posts, I shared how NEXT Worldwide and AIDS Arms encourage their participants to use centralized fundraising tools, but how do you know if your participants are using these tools? Individuals who personalize their fundraising pages and use online tools raise six times more funds than those who do not. Sending emails?

Online 38

Online Fundraising Metrics Benchmark 38

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

OCTOBER 23, 2013

Nonprofit organizations invest hundreds of thousands of dollars in driving potential fundraising event participants to register online and use sophisticated tracking to measure which efforts produce the best results. The first step to improving registration rates is understanding the roadblocks. Sign up for our webinar today.

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Registration Benchmark Photography Stats 35

Neon CRM

JULY 19, 2023

As a nonprofit fundraiser, you know this means only one thing: Giving season is almost here! 1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. Get the guide 2.

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Statistics Giving Fundraising Benchmark 98

NonProfit Hub

MAY 12, 2014

Couple those two facts, and a long donation form could be killing your conversion rate. In the mood for more facts, figures and really cool stats from that online giving report? Download the full 2014 M+R Benchmarks Study. Featured Fundraising Nonprofit Technology Fundraising Tips Nonprofit Tech Online Giving Randy Hawthorne'

Online 55

Online Giving NPO Paypal 55

Care2

SEPTEMBER 23, 2010

What it didn't cover was the strategy behind mobile, how to choose the right tool for your campaign needs, or anything related to mobile fundraising; that's okay though -- this session never pretended it would cover those topics. Download the e-benchmarks study for all the analysis.

Tools 52

Tools Stats Netsquared Info 52

Connection Cafe

OCTOBER 31, 2013

In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals? Action: Turning these participants into superstar fundraisers isn’t an easy task.

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Metrics Action Create Benchmark 34

Connection Cafe

MAY 20, 2015

If this is the first year you’re doing some P2P archaeology, start by pulling the following stats: Event level data: Online and offline fundraising totals (separate from sponsorship or other dollars). Individual participant and team captain retention rates. Fundraising performance metrics. Average donation amount.

Benchmark 20

Benchmark eBook Registration Indiana 20

Connection Cafe

OCTOBER 24, 2013

My goal was to provide fellow fundraisers with an intense regime to help you identify growth opportunities and hopefully solve some challenges you might have encountered along the way. In prep for Boot Camp , spend some time reflecting on this year’s fundraising programs. We went into full analysis mode – we looked at everything.

Time 36

Time Stats Reflection Analysis 36

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? 10x Higher Transaction Rates and Revenue. But, what if it didn't have to be that way? And for brands, they work.

email 55

email Marketing Registration Nonprofit 55

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress.

Online 71

Online Tips Calendar Test 71

CauseVox

OCTOBER 11, 2021

Second, year-end giving gives nonprofits an opportunity to use a big chunk of their resources to meet their annual fundraising goals, and it gives donors a last chance to get a tax-deductible gift out the door. We want to help nonprofits that implement year-end fundraising campaigns be successful. Goals don’t come out of thin air.

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Guide Giving Campaign Social Media 73

Connection Cafe

NOVEMBER 2, 2017

The latest Peer-to-Peer Fundraising Study is now available. As a life-long peer-to-peer fundraiser – well it seems like a lifetime anyway – I look forward to this report every year! If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! It’s a P2P staffer’s guilty pleasure.

Data 20

Data Studies Raise Stats 20

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Connection Cafe

OCTOBER 6, 2013

Here Are This Week’s Nonprofit Highlights: Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. It’s important that you begin paying attention to the stats. And I hope the compilation below does just that- helps you help others. Infographics.

Profile 38

Profile Blackbaud Stats Nonprofit 38

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Text messages have a higher open rate and response rate than emails. . Collecting contact details and fundraising with SMS opt-in. Sending immediate text alerts.

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Support Fundraising Broadcast Contact 114

Qgiv

JULY 12, 2021

It’s nice to talk about fundraising in the abstract and offer up best practices and tips for making the most of your fundraising techniques and tactics. Having said that, we’ve taken a look at some fundraising statistics that we think are very interesting and deserve to be brought to your attention. 12% said animals.

Statistics 116

Statistics Raise Fundraising Social Media 116

Care2

AUGUST 16, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) What do you do? Guess a girl can dream.

Social Media 28

Social Media Advocacy ROI Online 28

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Lots of stats and facts. Thanks to you.

Newsletter 124

Newsletter email Create Template 124

Nonprofit Tech for Good

APRIL 5, 2021

According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram. The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark.

Practice 363

Practice Nonprofit Avatar Social Media 363

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Philip King: We absolutely do!

Social Media 34

Social Media Trend Advocacy Online 34

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Google 31

Google Grant Adwords Social Media 31

Care2

SEPTEMBER 10, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Video 28

Video Interview Social Media Online 28

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! According to a benchmark report , the average one-time email gift is $87! I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates.

email 89

email Marketing Strategy Fundraising 89