Advocacy Benchmark email Gift 
M+R
MARCH 11, 2024
We identified 230,000 people on their file who were clicking on emails for other groups but not for them. They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. Email us here ! P.S. Guess who will be releasing a Benchmarks study on April 24? Have a question?
The Science Behind Engaging your Supporters
MAY 15, 2019
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.
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EveryAction
SEPTEMBER 7, 2022
Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Provide an online gift management method: Reassuring your donors that they’re in control of their gift is an important step in building trust with them. Check out our last installment here !
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!
Care2
MARCH 22, 2011
Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Online Advocacy and Email. Fundraising emails had the lowest click-through rate.
Care2
APRIL 9, 2012
The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.
NetWits
DECEMBER 1, 2011
The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Connecting Online Advocacy and Fundraising: The 1 Key to Success.
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