NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Including last year’s gift amount. Analyze the stats of previous emails.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

Practice 339

Practice Online Fundraising Nonprofit 339

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. As a result, emails expectations have changed.

email 150

email Test Conference Benchmark 150

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Number of donors emailed personally.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. >

Benchmark 70

Benchmark Studies Free Stats 70

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Because crowdfunding offers inclusive and accessible ways to get involved, it also opens the door for you to receive more gifts from existing and new donors! Share the impact.

Blackbaud 101

Blackbaud Articulate Gift Global 101

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

email 77

email Fundraising Rate ROI 77

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Email marketing software. Offers accountability. But what does a fundraising strategy look like in practice?

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Get Fully Funded

MAY 16, 2022

Now, here’s the more surprising part of monthly giving: Not only do you get more money when someone gives a monthly gift, but the loyalty level increases. Many will give to your Giving Tuesday and year-end campaigns in addition to their monthly gifts. First, figure out what your average gift amount is from one of your last appeals.

Donor 128

Donor Nonprofit Gift Missouri 128

Bloomerang

AUGUST 23, 2023

Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc. What can you do to convince them they should give a gift?

Report 85

Report Donor Database Template 85

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Here’s how you can learn from data about these donors: Average gift size. Determine how much donors contribute via recurring gifts, on average. Organize them into groups based on their gift sizes.

Analytics 52

Analytics Data Giving Metrics 52

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. In fact, 1 in 4 solicitation emails from peer-to-peer fundraisers result in donations, compared with 1 in 1,250 emails from a nonprofit. “1

Ideas 98

Ideas Online Fundraising Charity 98

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. As a result, email expectations have changed. Your constituents now expect to receive relevant and interesting information in every email.

email 48

email Campaign Test Benchmark 48

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. Where to go from here.

Channel 118

Channel News Mail Blogger 118

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. And it may make sense for that second gift to be part of a sustaining giving program. And this raises a few questions.

Benchmark 20

Benchmark Online Report Gift 20

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

Care2

NOVEMBER 11, 2009

The Value of an Email. What’s an email worth? selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file. Calculating the average one year value of an email. Number of mailings (enter the number of appeals sent per year).

email 56

email Benchmark Measure Advocacy 56

Achieve

MAY 19, 2022

Maybe you’ve batched similar tasks to focus on one thing at a time, automated email outreach, or duplicated a past annual report PDF template to avoid fully reinventing the wheel. For example, you could automate email campaigns to avoid hitting send on each and every email. matching gift program. matching gift program.

Tips 59

Tips Organization Charity Software 59

Bloomerang

AUGUST 21, 2023

What next steps can you take to communicate more effectively by email, postal mail, and online? At this level, your fundraising plan should cover the next three to five years and be reviewed and evaluated quarterly for your performance against the plan’s benchmarks. Donor communication is woefully lacking in many nonprofits.

Action 74

Action Report Practice Fundraising 74

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Supporters either send a donation amount to be charged to their mobile carrier (text-to-give) or are sent a link to your online donation form (text-to-donate) where they can submit a gift. Donor stewardship challenges.

Mobile 57

Mobile Guide Giving Fundraising 57

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. Online-acquired donors tend to give much larger gifts and to give more in total revenue. According to the study, it’s challenging to retain donors online, particularly if you don’t have a direct mail program in place.

Results 68

Results Fundraising Case Study Mail 68

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While one-time and annual gifts are still an important source of revenue, we love to see this growth in sustainer programs.

Time 33

Time Fundraising Benchmark Trend 33

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) More benchmark articles can be found here.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Connection Cafe

FEBRUARY 14, 2017

We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. As a whole, the value of an e-mail address is $12.30, down 7% from last year’s $13.36. But it gets even more interesting when looking at average gift amounts.

Retention 37

Retention Donor Online Research 37

Connection Cafe

APRIL 6, 2020

How do they make sure gift officers aren’t overloaded? Without correct constituent information, you are wasting money with every solicitation and missing out on gifts. On average, 8% of constituent records are matching gift-eligible but have not been identified. Ensure email delivery. Here are four ways to get started: 1.

Activities 47

Activities Active Activism Develop 47

CauseVox

OCTOBER 11, 2021

Second, year-end giving gives nonprofits an opportunity to use a big chunk of their resources to meet their annual fundraising goals, and it gives donors a last chance to get a tax-deductible gift out the door. Will you have partner or major donor support through a matching gift? How has COVID impacted your organization?

Guide 73

Guide Giving Campaign Social Media 73

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Well have it available for download, soon.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights. messages per month.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

DNL OmniMedia

DECEMBER 13, 2021

This includes automating communications such as email, tracking responses or lack thereof, and discovering which marketing strategies best serve your audience to optimize your efforts accordingly. Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g., Marketing campaign management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28