sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in fundraising email revenue. increase in email conversion rate.

Online 99

Online Fundraising Benchmark Adwords 99

sgEngage

JANUARY 16, 2024

Send Handwritten Letters First, Not Emails Email is faster and can return instant results, but old-fashioned handwritten letters give that personal touch. Follow up your handwritten request with an email if you don’t get a response to your paper pitch. You know your supporters best and which outlets they use the most.

Effective 77

Effective Tips Fundraising Blackbaud 77

Bloomerang

MAY 28, 2024

Performance metrics should be both quantitative and qualitative. ” Keep in mind that no fundraiser is a Superman or Superwoman that can fly in and produce gift income results by themselves. It means so much to put a face on other staff with whom you will be emailing and communicating. Explore opportunities for growth.

Advice 91

Advice Job Fundraising Texas 91

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Number of donors emailed personally.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Here’s how you can learn from data about these donors: Average gift size.

Analytics 52

Analytics Data Giving Metrics 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Also, review your fundraising metrics and data from previous campaigns. Email marketing software.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Online Advocacy and Email. Fundraising emails had the lowest click-through rate. Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. Email Open Rates: Advocacy messages had the highest open rates, click-through rates and response rates – as well as the lowest unsubscribe rates.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Utilize email marketing to reach potential donors and convert one-time donors into recurring contributors.

Donation 52

Donation Blackbaud Retention Gift 52

sgEngage

MAY 30, 2024

Consider these tips for motivating gift officers with goals and incentives: Use your data to find realistic targets. For example, organizations might still use in-person meetings as a key metric for gift officers despite communication preferences and habits changing so dramatically post-2020.

Retention 90

Retention Management Tips Nonprofit 90

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. 7) Never let good data go to waste.

Facebook 217

Facebook Raise Fundraising Audience 217

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. But even though overall revenue went up, email revenue remained flat, with only a 2% increase. . Inboxes keep blowing up!

Fundraising 98

Fundraising Gift Rate email 98

Classy

JULY 28, 2021

Classy allows you to provide four recommended gift size options on your campaign pages, as well as the option to include a prefilled donation amount. You can use these to send custom donation pages with tailored gift sizes and recommendations to different cohorts of donors. Get Over 40 Fundraising Insights From 1,000 Recurring Donors.

Experiment 93

Experiment Donation Ideas Create 93

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

email 77

email Fundraising Rate ROI 77

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Pacific time — You’ve Got the Email. Nicole McGougan is a public relations associate at Blackbaud. July 1, 2013 at 1:00 p.m.

Benchmark 40

Benchmark Studies Marketing Online 40

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. However, it’s also true that over 60% of the best prospects for individual, major gifts aren’t even on a nonprofit’s radar. The ideal moves management path for a major gift prospect to follow.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

Tech Soup

OCTOBER 12, 2016

An email welcome series is critical to make a good first impression with new subscribers on your email list. Craft a Series of Email Messages. Craft a Series of Email Messages. A welcome series usually includes multiple email messages. Pacing thereafter could be at three- or five-day intervals.

email 36

email Support Online Template 36

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Email still performs incredibly well across all categories -- from fundraising to advocacy.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Tech Soup

MARCH 12, 2013

Simply getting emails out the door can be a challenge for nonprofits. Crafting relevant, interesting email on a regular basis? Actually, it’s a common challenge for all email marketers. The Most Effective Way to Improve Email Relevancy. It's a series of emails automatically sent in response to a certain action.

email 55

email Marketing Registration Nonprofit 55

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. As a result, email expectations have changed. Your constituents now expect to receive relevant and interesting information in every email.

email 48

email Campaign Test Benchmark 48

Connection Cafe

APRIL 24, 2014

So I broke down and purchased a FitBit and as a metrics geek, I have to say I love it! Each week, I receive an email that provides me an overview of my performance allowing me to check and even reset my goals when needed. So why not think of your event metrics as your own personal P2P FitBit? Self-Donations and Average Gift.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

3rd Sector Labs

JUNE 17, 2014

CAITY: There are two predictors that we use to determine committed, casual and episodic donors: probability of gift and predicted gift size. We use these to determine a net gift value. QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%.

Retention 148

Retention Donor Data Advice 148

NTEN

JANUARY 23, 2012

One of the things we wished for as we navigated the campaign: benchmarks. Besides average gift amount, what might we expect? We'll share some more of the "how-to" type advice in the coming days, but for now, here are some of NTEN's benchmarks. We sent a total of four emails to our community soliciting donations directly.

NTEN 55

NTEN Campaign Fundraising Benchmark 55

Nonprofits Source

OCTOBER 4, 2023

For example, Double the Donation’s matching gift auto-submission tools integrate with leading CSR software providers like Millie, POINT, Selflessly, and Givinga. Let’s say an employee gives to a nonprofit that uses Double the Donation, the world’s most popular matching gift tool. Then, the software will complete the request for them.

Software 52

Software Business Guide Companies 52

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. Gift range chart : Utilizing a gift range chart is a great way to created focused, goal-oriented campaigns. Use this checklist to check in. Include a shareable.

Resource 48

Resource Blackbaud Chart Retention 48

Amy Sample Ward

JANUARY 24, 2012

One of the things we wished for as we navigated the campaign: benchmarks. Besides average gift amount, what might we expect?" " Is email going out with 2011? An increase in email use, however, was visible in the 55+ age group, who used web-email 15% more in 2010 than in 2009. of it staying the same.

Web 117

Web Indiana Case Study Bookmarking 117

Connection Cafe

JULY 12, 2013

Each time a participant uses online tools to send an email, post a link to their Facebook page or update their fundraising page, your organization has an opportunity to connect with them about their efforts, your mission and the impact they are making. Sending emails? Sharing their fundraising page on their social media sites ?

Online 38

Online Fundraising Metrics Benchmark 38

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights. messages per month.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Connection Cafe

SEPTEMBER 6, 2017

I’ve seen Giving Tuesday campaigns as simple as an email letting supporters know that ‘today is the day’ to strategic campaigns that mobilized an entire city or generated 1K donations in the first 49 minutes. Will there be matching gifts? Email sends. Prepare Your Giving Tuesday Email. Matching Gifts.

Campaign 48

Campaign Create Giving Org 48