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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

Practice 363
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How Do You Measure Up? [Benchmarks Webinar]

Care2

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . How many people are you planning to feed? .

Analytics 126
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Your Social Media Is For More Than Marketing

TechImpact

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. But, sometimes it’s important for nonprofits to take a step back and assess what their social media accounts, and the commentary on those accounts were designed to do.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. It’s a community that takes a while to understand and adapt to. Like mentions and replies.

Twitter 343
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How to Measure Podcast Downloads

Whole Whale

A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. Shouldn’t this just be a number I can lookup on the backend of Apple Podcast once I set up my feed? The interface is designed well but sadly it still does not show subscribers.

Podcast 52
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5 ways to supercharge your fundraising ads before the ball drops

M+R

Using M+R’s digital ads Benchmarks , you can set your own KPIs for cost per donor, return on ad spend, and more—and even game out in advance what happens when you hit (or don’t hit!) Rachael Wolber, Vice President, M+R, has been designing effective online advocacy, fundraising and recruitment strategies for non-profits for a decade.