Benchmark Demographics Metrics Tools 
Allegiance Group
FEBRUARY 14, 2023
We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.
Candid
JUNE 20, 2023
Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.
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Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2010
ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? What’s your “sexy&# social media metric?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 3, 2010
ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution. There are specific metrics for specific platforms. The Importance of Benchmarking.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 28, 2012
We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern.
Connection Cafe
APRIL 26, 2018
All sectors experienced growth in their online giving programs in 2017, showing that this type of giving continues to grow as donors shift in age and other demographics. Ultimately, relationships remain at the heart of our work, even when relationships are mediated through new technological tools. What’s Next?
Beth's Blog: How Nonprofits Can Use Social Media
JULY 12, 2009
Facebook is also a great tool for nonprofits. According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users.
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