Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. Yet time and resources are limited, so from a strategic, data-driven perspective , we have to prioritize where our efforts should lie. It might possibly leave us with a chicken and egg.

Retention 37

Retention Donor Online Research 37

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Neon CRM

JANUARY 25, 2024

It’s critical for member engagement and, ultimately, for member retention. Share Direct Links Social media, direct mail, and campaign emails aren’t the places to share many links. Each benchmark is broken down into averages for large and small nonprofits, plus recommendations and ideas for improving your engagement.

Newsletter 52

Newsletter Content Ideas Tips 52

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It shows that where we fail to engage donors, we also fail to raise funds.

Channel 118

Channel News Mail Blogger 118

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. Use this information to optimize your fundraising efforts and make data-driven decisions.

Action 73

Action Report Practice Fundraising 73

Nonprofit Tech for Good

JUNE 23, 2020

The third post in this series, 10 Donation Page Best Practices for Nonprofits , provides detailed advice, but its worth reiterating that the first step in being successful in online fundraising is having well-designed, data-driven donation pages. 3) Launch a Tribute Giving Program. Your organization does need it’s own EIN number.

Practice 339

Practice Online Fundraising Nonprofit 339

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) “Robust direct mail programs drive up the retention and long-term value of new donors acquired online.

Results 68

Results Fundraising Case Study Mail 68

DNL OmniMedia

DECEMBER 13, 2021

Your nonprofit’s constituent relationship management (CRM) software contains one of your organization’s greatest assets — your data. Investing in a new CRM is a costly decision, from the migration of all of your nonprofit’s data to the training needed to familiarize your team with the new solution. Blackbaud CRM.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

MAY 13, 2019

The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . This report unpacks some of the key ways these strategies have had an impact on retention, reactivation, acquisition and donor migration (upgrading and downgrading).

Report 21

Report Strategy Giving Analysis 21

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Be sure to look for a text-to-donate provider that offers measures like: PCI compliance Fraud detection Data encryption These aspects will make your text fundraising transactions as secure as possible and build donor trust.

Mobile 56

Mobile Guide Giving Fundraising 56

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data. Sound good?

Donor 52

Donor Management Guide Retention 52

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Nonprofit Tech for Good

APRIL 5, 2021

According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram. The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark.

Practice 363

Practice Nonprofit Avatar Social Media 363

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. A direct mail campaign. Direct mail. Benchmarks to hit along the way. An auction/gala.

Guide 127

Guide Fundraising Social Media Channel 127

Neon CRM

MAY 18, 2023

Donor Data is a Top Priority Track Performance Using KPIs Prioritize Donor Stewardship Use Technology to Automate Processes Set S.M.A.R.T. Donor Data is a Top Priority When conducting any sort of fundraising campaign, you need to make sure you are working with data about your donors. By setting S.M.A.R.T. Let’s get started!

Raise 98

Raise Strategy Help Fundraising 98

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. For example, older donors (65+) still respond well to direct mail offers. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Bloomerang

JUNE 20, 2023

Here are additional benefits of an online fundraising strategy for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue.

Ideas 94

Ideas Guide Online Fundraising 94

Bloomerang

JUNE 25, 2021

Basically, we’re here to talk about dirty donor data and how to prevent that. But the one universal global thing is that data, data is just bad. No matter where you go, the first thing you’re going to run into is, wow, just bad data. So here’s what we’re going to cover today, why clean data?

Database 65

Database Donor Video Mail 65

Bloomerang

JULY 20, 2023

Here are additional benefits of online fundraising for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue. Direct mail.

Ideas 77

Ideas Online Fundraising Tips 77

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Understand who owns the data.

Social Media 34

Social Media Trend Advocacy Online 34

Qgiv

JULY 12, 2021

Online resources are considered 20% more useful than direct mail when it comes to influencing donors. The retention rate for peer-to-peer fundraisers was 25.1% M+R Benchmarks 2020 Social Media Data and M+R Benchmarks 2021. 57% of people who watch nonprofit videos go on to make a donation. in 2019 to $108.62

Statistics 116

Statistics Raise Fundraising Social Media 116

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Sustainer Retention.

Retention 47

Retention Gift Rate Conversation 47

Neon CRM

AUGUST 11, 2023

Dive into your nonprofit’s CRM and start pulling reports to analyze past trends and data. You can also use your various communication channels (email, direct mail, social media, etc.) You’ll also want to dig deeper into your data to see if there are any greater insights you can apply to figure campaigns. Sound interesting?

Giving 52

Giving Help Tips Storytelling 52

ASU Lodestar Center

AUGUST 24, 2011

Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Keep reading. everything.

Communication 93

Communication Effective Impact Benchmark 93

Qgiv

MAY 23, 2022

Collecting demographic data like age and wealth indicators are a great way of gauging what platforms your donors will likely be active on and how you should communicate with them. Donor fatigue is real and doesn’t just happen with direct mail, but with social media too. Post engaging content. Track performance metrics.

Social Media 52

Social Media Practice Media Strategy 52

Connection Cafe

MARCH 23, 2015

Data geeks will love this rapid-fire session covering nonprofit statistics from all areas of the sector, including fundraising, online giving, social media, donor retention, direct mail, and so much more. Analytics can be a daunting topic, even for organizations that are already using the data to steer fundraising strategies.

Analytics 20

Analytics Storytelling Conference Philanthropy 20

NonProfit Hub

MARCH 7, 2016

For instance, if you regularly send out direct mail appeals to most of your donors, but you have only a 10% response rate, it might be time to scale back that method. Having a section on your direct mail letters that lets donors specify their preferences. Are your donor retention rates lower than you’d like them to be?

Fundraising 28

Fundraising Tips Method Social Media 28

NonProfit Hub

MARCH 10, 2016

For instance, if you regularly send out direct mail appeals to most of your donors, but you have only a 10% response rate, it might be time to scale back that method. Having a section on your direct mail letters that lets donors specify their preferences. Are your donor retention rates lower than you’d like them to be?

Fundraising 28

Fundraising Tips Social Media Method 28

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Donor retention rates are depressing. Are you using data as your guide?

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

DECEMBER 5, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Let Go of Your Fear – Anyone Can Be Data-Driven. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33