EveryAction

OCTOBER 26, 2022

End-of-year fundraising can feel like a noisy cash grab. Is there something you can do now to influence their end of year gift? Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. They tell you how your gift made a difference. Think you’ll make a gift?

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Donor Giving Gift Photo 216

Nonprofit Tech for Good

OCTOBER 25, 2019

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. Additionally, Facebook has made both creating and donating to Fundraisers a highly streamlined process. His work is focused on nonprofits, advocacy, and public affairs.

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Facebook Raise Fundraising Audience 227

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

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Online Fundraising Benchmark Adwords 92

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Action Report Practice Fundraising 73

M+R

JULY 27, 2023

That’s certainly been the case for all the years we’ve helped the Union of Concerned Scientists with their fundraising. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Email fundraising response rate went up 11% for the test group.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel.

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Mobile Guide Giving Fundraising 56

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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Strategy Develop Fundraising Nonprofit 103

NetWits

AUGUST 8, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Taking a strictly intuitive position on online giving can actually be harmful to nonprofits overall fundraising efforts. Download Now!

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Offline Donor Online Fundraising 219

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

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Benchmark Internet Report Giving 144

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. So multichannel marketing is key to a fertile fundraising landscape.”.

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Channel News Mail Blogger 118

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. Maybe your nonprofit hasn’t yet developed an online fundraising plan. Peer-to-Peer Fundraising.

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Ideas Online Fundraising Charity 98

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions.

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Fundraising Gift Rate email 98

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Because crowdfunding offers inclusive and accessible ways to get involved, it also opens the door for you to receive more gifts from existing and new donors! Share the impact.

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Blackbaud Articulate Gift Global 98

Qgiv

OCTOBER 3, 2023

During this time, two of the biggest days for fundraising are Giving Tuesday and December 31st, and both days require dedicated strategies from your organization to maximize the amount of money you can raise! ET, making the morning and early afternoon the best time to schedule appeals on your different marketing channels. and 10 a.m.

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Trend Giving Social Media Gift 52

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. .

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Benchmark Studies Money Raise 70

Whole Whale

AUGUST 25, 2021

Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Investment returns funded multiple very large gifts, most of which were given by individuals to their foundations, including two gifts of $1 billion or more,” said Amir Pasic, Ph.D., Mail stats.

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Stats Trend Mail Fundraising 96

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. having your marketing team launch a new campaign and explore a different communication channel). Here’s how you can learn from data about these donors: Average gift size.

Analytics 52

Analytics Data Giving Metrics 52

NetWits

JUNE 14, 2012

Download the full Internet & Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Donor Movement Across Channels. Download Now! However, they also take more work to retain. But that simply isn’t true.

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Offline Donor Online Giving 209

Get Fully Funded

MAY 16, 2022

Building a robust monthly donor program is a Fundraising 101 strategy, but some nonprofits keep this strategy on the bench and instead look to events and campaigns for quick returns. I once sat at a fundraising lunch wanting to make a commitment for $1,000 to the nonprofit but didn’t have the ability to write that check that day.

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Donor Nonprofit Gift Missouri 128

Connection Cafe

OCTOBER 16, 2014

Have you downloaded the 2014 Luminate Online Benchmark Report yet? Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year. This year, Rachel was thrilled to author the 2014 Luminate Online Benchmark Report. Hungry for more? Hungry for more?

Benchmark 39

Benchmark Report Online Hype 39

Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

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Social Media Online Learning Fundraising 129

Connection Cafe

APRIL 1, 2020

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged.

Environment 46

Environment Teach Fundraising Lesson 46

NTEN

SEPTEMBER 24, 2009

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The average online gift for the month of December increased to $248.82

Online 90

Online Fundraising Offline Blackbaud 90

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. Donors respond to need.

Strategy 52

Strategy Marketing Giving Ukraine 52

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

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email Fundraising Rate ROI 77

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. It also highlights the interesting opportunities and challenges posed by multi-channel giving. Online-acquired donors tend to give much larger gifts and to give more in total revenue. Online donors become multi-channel donors.

Results 68

Results Fundraising Case Study Mail 68

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat. Key takeaways.

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Time Fundraising Benchmark Trend 33

Connection Cafe

APRIL 24, 2014

Whether you are monitoring your event progress week to week until you reach the big day or you are reviewing your results, your fundraising event success depends on monitoring your metrics such as participant solicitation activity, average gift, as well as your middle to outlying fundraisers. Self-Donations and Average Gift.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

Connection Cafe

MARCH 14, 2011

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

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Convio Benchmark Studies Haiti 51

Connection Cafe

APRIL 5, 2013

Peer to peer fundraising events like runs, walks and rides have become a staple for nonprofit fundraisers, and often bring in more revenue than any other fundraising campaign throughout the year. What are you doing to ensure your fundraisers have the tools they need to be multi-channel in their outreach efforts?

Measure 40

Measure Fundraising Benchmark Stats 40

Connection Cafe

MAY 13, 2019

Watch the donorCentrics® 2018 Annual Report on Higher Education Alumni Giving featuring Shaun Keister, PhD, vice chancellor of the University of California-Davis, for the online presentation of the Index of Higher Education Fundraising Performance. . As schools dig deeper into the data, they may also take this down another layer.

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Report Strategy Giving Analysis 21

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. While sustaining donors make up only 9.54% of all online fundraising, that figure increased by 7.76%.

Benchmark 20

Benchmark Online Report Gift 20

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

Software 84

Software Free Tools Adobe 84